The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, data-driven insights are crucial to making informed content, acquisition, distribution, and programming decisions. Parrot Analytics provides a unique content valuation system that allows executives to understand the dollar value contribution of any title, to any platform, in any region. Here is how demand data related to "Trigger Point" can help you make informed decisions in your role:
1) Content valuation: Using demand data, you can calculate the economic value of a TV series like "Trigger Point." For example, demand data can be used to assess a show’s ability to drive subscriptions and mitigate churn, estimate cannibalization of audiences if a title is available on multiple services, and assess the value of exclusivity.
2) Quantifying the platform-specific marginal revenue contribution: Demand data can help you understand the dollar value that "Trigger Point" brings to your specific platform. This information can help to make informed acquisition decisions, as well as help allocate funds to maximize future content investments.
3) Travelability: The demand for "Trigger Point" in the United States was 35% of the demand in the United Kingdom, its country of origin, meaning travelability for the show is okay. This information is crucial in deciding what content should be produced or acquired to support global expansion and how funds should be allocated to maximize future content investments.
4) Audience demand: The demand for "Trigger Point" over the last 30 days suggest good performance compared to the average TV show in the United States. The show ranked at #1333 in the United States with higher demand than 93.6% of all drama titles in March. Information on audience demand can also help programming decisions such as finding an optimal release strategy, understanding which titles should be bought to keep the current audience happy or which titles will attract new subscribers.
5) Global performance: Demand data helps to compare the performance of "Trigger Point" across six dimensions including, audience demand, travelability, longevity, momentum, franchisability and reach. The show’s performance in its top global markets, including the United Kingdom and Australia, highlight the appeal of the series at an international level. Understanding the show's demand across the world could then inform distribution or acquisition decisions.
By leveraging demand data, entertainment executives can make informed decisions about "Trigger Point" around content valuation, acquisition, distribution, programming, and global expansion. The data provides insights on the appeal of the series at a regional and global level, the potential demand the content may bring to the platform, and how funds should be allocated to maximize future content investments.
Trigger Point's travelability to the United States in the last 30 days is 33%, which means that the audience demand for Trigger Point is 33% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Trigger Point travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV Studios‘s Trigger Point is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV Studios and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Trigger Point, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for Trigger Point in the United States. We provide our partners with extensive media industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.