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TV ratings for True Detective in the United States. HBO TV series

True Detective

Original TV Network:
HBO
Genre:
Drama
Release type:
Network
IMDB Rating:
8.9

Seasonal anthology series in which police investigations unearth the personal and professional secrets of those involved, both within and outside the law.

How well is this TV series doing in the United States?

Last 30 days
48.9x Difference from market average exceptional
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Maximizing Content Investments with Demand Data: A Case Study of True Detective's Exceptional Performance in the US Market

Parrot Analytics Insights - January 2024

As an entertainment executive, you have various crucial decisions to make about your content, acquisition, distribution, and programming. To make informed decisions, you need data-driven insights that reveal how your content is performing across markets, what your audience likes, and which titles to invest in. Our analysis of the American TV show "True Detective" for January 2024 utilizing Parrot Analytics' demand data provides valuable insights that can help executives like you make these crucial decisions.

Parrot Analytics' content valuation system offers insights into various factors that can aid in content valuation. Our analysis of the demand data for "True Detective" in the last 30 days shows that the show is exceptional, with 40.6 times the audience demand of the average show in the United States. Furthermore, the show achieved the peak rank of #5 in the United States, a 242-spot increase, indicating the demand for the show within the US market.

Demand data can assist in determining how much to spend on content and how well it's performing. Our content valuation system provides an economic valuation system driven by global content demand and supply that can answer questions like: How much is my series worth, how much of my series’ value is being driven by demand for one of its stars, what is the baseline value of a title? Our analysis showed that the travelability, longevity, momentum, franchisability, and reach of "True Detective" were all exceptional, making it a valuable asset worth investing in.

To assess the financial potential and to plan a show's future distribution strategy, executives can evaluate global demand data along with other performance metrics. Our analysis of the top markets where "True Detective" is most in-demand over the last 30 days shows that the show outperforms the demand of the average TV show (1x) in the United States, the United Kingdom, Canada, Russia, Spain, Germany, France, Brazil, and Italy. This information is valuable when negotiating with distribution partners and planning multiregional launches.

Demand data can be fundamental in determining a show's future content investments. Parrot Analytics provides insights into scalable concept testing, decision-making concerning supply and demand, and the quantification of platform-specific marginal revenue contribution. For instance, our analysis reveals that during January 2024, audience demand for "True Detective" increased in the US by 82.5%. This insight into demand changes aids decision-making concerning future content investments.

Lastly, demand data can provide valuable insights into pre-release marketing campaigns and help determine what content resonates with particular audiences. For example, our analysis of the global audience of "True Detective" during January 2024 listed other shows that fans of "True Detective" liked. This information can be used when designing a marketing campaign for the show's future releases or when deciding on an acquisition strategy.

In conclusion, demand data provides valuable insights for entertainment executives who need to make informed decisions concerning their content, acquisitions, distribution, and programming choices. Parrot Analytics provides executives access to a comprehensive suite of tools to answer the questions crucial for their decision-making process and fill gaps in understanding about their content. Insights derived from the analysis of demand data can aid in content valuation, global expansion, production investment planning, marketing tactics formulation, and other crucial decisions in a fast-changing and highly competitive media and entertainment market.

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More news about True Detective:

How fast is demand for True Detective growing?

Last 30 days
+62.9% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United States for True Detective to the preceding 30 days: Demand has increased by 62.9%

Drama performance

Last 30 days
100.0% Percentile rank
True Detective ranks at the 100.0th percentile in the Drama genre. This means True Detective has higher demand than 100.0% of all Drama titles in the United States
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
100% Home market travelability

This is True Detective's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well True Detective travels internationally.

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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. HBO, leading to increased commercial efficiency and ROI.

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Produce with confidence and mitigate downside risks

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as True Detective from partners like HBO.

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Fuse art with science for the next global hit

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Lead global content negotiations with authority

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Maximize advertising revenues from new audiences

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Acquire the best shows from partners such as HBO to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. True Detective), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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How popular is True Detective around the world?

Our TV audience measurement dataset is truly global. Discover how popular HBO‘s True Detective is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch True Detective also watch:

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Regular updates of genre, platform and title insights across North America, Latin America, Asia and MENA.

DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for True Detective, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.

This page has been updated on Feb. 27, 2024, 1 p.m. PST using global tv demand metrics from Parrot Analytics for True Detective in the United States. We provide our partners with far-reaching TV series know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.