The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make informed decisions when it comes to content, acquisition, distribution, and programming. By utilizing demand data, one can obtain important insights into a show's popularity and its potential impact in the market.
For instance, let's take the show "Trust" and analyze its demand for the month of March 2024 in the United States. With 3.0 times the audience demand of the average show, "Trust" has high demand compared to other TV shows. This indicates that the show has the potential to be a valuable content asset for an OTT platform or SVOD platform.
Furthermore, the demand for "Trust" has been increasing recently, indicating that the show is gaining popularity among audiences. The increase in demand by 36.7% during March 2024 could be an indication of a successful promotional campaign.
Examining the top 10 global markets where "Trust" is most in-demand over the last 30 days reveals that the show outperforms the demand of the average TV show in each of these markets. The United States is "Trust"'s number one market globally, which is a valuable insight for a linear network or pay TV network looking to acquire the show.
Additionally, the data indicates that "Trust" has poor travelability, meaning it is less likely to be popular in international markets, and poor franchisability, indicating that it may not be ideal for spin-offs or franchises. However, its reach, the number of people expressing demand for a show, is good, indicating a broad audience appeal.
Utilizing demand data, TV executives can also make informed content valuation and programming decisions. By knowing how much demand the show has and how it compares to the average show, executives can estimate a show's worth, enabling them to spend budgets effectively. Moreover, comparing a show's performance for the last 30 days to its performance in the last year can help executives recognize trends and maintain an informed view of a show's popularity.
In summary, demand data can help entertainment executives make informed decisions and maximize their potential for success by providing insights into the show's popularity, its potential impact, and its value. Using demand data, executives can make informed decisions when it comes to content valuation, acquisition, distribution, and programming, all of which are pivotal to the success of any entertainment business.
This is Trust's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Trust travels internationally.
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Acquire the best shows from partners such as FX to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Trust), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s Trust is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Trust, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using tv demand datasets from Parrot Analytics for Trust in the United States. We provide our partners with smart TV series capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.