The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you have to make informed decisions regarding content valuation, acquisition, distribution, and programming of your TV shows. Demand data, such as that derived from Parrot Analytics, provides a valuable tool that can help you make better decisions. By examining the performance of "Twisted Metal" in August 2023 in the United States, we can see the breadth of insights that demand data provides.
If you are considering investing in "Twisted Metal", content valuation based on demand data should consider the outstanding demand performance of the series relative to the average TV show in the United States. The show's demand was 24.1 times the average demand of TV shows in the U.S. over the last 30 days, indicating that the series has the potential to deliver strong economic returns. Additionally, knowing that "Twisted Metal" is achieving higher demand each day helps inform content valuation on the expected lifespan of the show.
Knowing its performance by genre also helps to hone in on its value. In the comedy genre, "Twisted Metal" currently ranks in the 99.4th percentile, establishing it as a high-demand comedy series.
The audience data cross-referenced with other liked shows and insight into its travelability and longevity can provide valuable information on an acquired show's franchisability and potential spin-off opportunities. Analysis of this nature shows how demand extends beyond calculating its current worth and the potential return on investment. The insights can become useful for strategic long-term decision-making purposes in content acquisition deals.
Demand data provides insights into the audience appetite for specific content, including where a show is popular and where it needs to build more attraction. In the case of "Twisted Metal," the show is most popular in the U.S. with an audience demand of 17.4 times the average TV show in the country. By understanding geographic demand for the show, TV executives are better equipped to make programming, distribution, and production decisions.
Having data-driven insights ensures a better audience engagement and reduces the risk associated with program acquisition, which ultimately aims to drive both subscription retention and acquisition. Knowing the most successful marketing strategies for the program, including potential improvements, will help to keep audiences engaged even in a highly saturated market. Additionally, incorporating affinity analysis to tailor the appeal of the show to target specific niches can enrich engagement levels, increase must-watch content, and drive growth universally.
In conclusion, by leveraging the power of demand data, TV executives can make better decisions when it comes to content valuation, acquisition, distribution, and programming. Utilizing submarine insights like location and parallel audience profile to analysis popular show like “Twisted Metal” creates bespoke insights to empower decision-makers. This will ensure maximum strategic value in content acquisition deals, drive subscription retention and acquisition, and improve audience engagement levels to maximize revenue.
This is Twisted Metal's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Twisted Metal travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Twisted Metal is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Twisted Metal, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Sept. 4, 2023, 2:03 p.m. PST using tv demand data from Parrot Analytics for Twisted Metal in the United States. We provide our partners with extensive OTT competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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