The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you might wonder how demand data can be effectively used to guide your content decisions. Let's use the example of "Tyrant" to understand how the use of demand data can make your decisions more informed.
Firstly, content valuation is an essential aspect of any content-related decision. Using demand data, you can determine how much your content is worth. Parrot Analytics content valuation system enables you to measure the dollar value contribution of any title in any region with ease. In the case of "Tyrant," we see that its demand is 2.9 times that of the average show in the United States, as measured over the past 30 days. This puts "Tyrant" in the top 8.6% of all TV shows. Additionally, the show's demand is increasing compared to its demand levels measured over the past 90 days. With this information, you can calculate the value brought about by "Tyrant" on any given platform and its ability to attract or retain subscribers.
Secondly, using demand data, we can understand broad global trends in content popularity. You can identify audience preferences, the most popular genres, and the potential of your content in international markets. The demand for "Tyrant" is significant in all markets it is measured in, particularly in the United States and Canada. As a result, you can use this information to decide whether to localize or globalize your content library.
Thirdly, demand enables you to optimize audience retention and acquisition. With a decline in audience demand for "Tyrant" in the United States by 0.1% during the past month, you should consider what factors are accounting for that decrease. This data enables you to adapt your marketing strategies, pricing models, and release timelines accordingly, keeping your audience engaged and satisfied.
Fourthly, demand data enables you to unearth under-monetized titles and identify potential growth opportunities, in addition to making informed acquisition and distribution decisions. Suppose you have a content distributor, for instance. In that case, you can leverage demand data to design your content acquisition strategy, identifying the best titles to acquire to maintain and grow customer demand.
Lastly, by examining long-term demand trends, you can accurately predict your content's future performance. In the case of "Tyrant," it maintained excellent longevity levels over time, and its momentum score is also good, indicating that its audience demand is growing at a steady pace. Such information is critical in making informed programming decisions on whether to create future seasons of the show.
In summary, an entertainment executive can leverage a demand data-driven approach to make informed decisions in a variety of ways, from content valuation, marketing, and pricing to acquisition, distribution, and programming decisions. By using demand data, you can determine the current worth of your content, identify global trends in content popularity, take steps to optimize audience acquisition and retention, evaluate under-monetized content, and forecast your content's future performance.
This is Tyrant's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Tyrant travels internationally.
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Acquire the best shows from partners such as FX to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Tyrant), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s Tyrant is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tyrant, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 19, 2024, 2 p.m. PST using demand content analytics from Parrot Analytics for Tyrant in the United States. We provide our partners with smart television insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.