The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working at a TV production company, Parrot Analytics' demand data can provide insights to make more informed content decisions. For example, by examining the demand performance of "Undertaker: The Last Ride" in the United States over the last 30 days, executives can assess the show's popularity. Such data reveals that the show has 2.6 times the audience demand of the average TV show in the United States, indicating that demand for the show is good.
Executives can also determine that the show's demand is highest in Russia and the show ranks in the 93.7th percentile in the documentary genre in the United States. Additionally, the top 10 global markets where the show is most in-demand reveals that "Undertaker: The Last Ride" outperforms the demand of the average TV show in each of these markets.
In terms of timing, demand spiked in mid-November. Hence, if executives decide to produce a new season for "Undertaker: The Last Ride," which has already ended, they can use this data to inform the production schedule.
Additionally, demand data can help with acquisition decision-making. This is because the content valuation system provided by Parrot Analytics, powered by global content demand and supply, can reveal the dollar value contribution of any title to any platform, in any region. Therefore, for executives working at a content distributor or OTT platform, demand data can inform content valuation by enabling them to quantify the platform-specific marginal revenue contribution and estimate the ROI a specific title will bring for any given platform.
Moreover, demand data is also useful for programming decisions. By analyzing the audience demand of "Undertaker: The Last Ride," executives can find shows that fans of this series like, viz. "The Eric Andre Show," "Great Asian Railway Journeys," and "Slow Horses." This information will enable executives to program the related shows as part of the overall content schedule, thus satisfying viewers' demands and retaining them as subscribers.
Therefore, leveraging Parrot Analytics' demand data empowers entertainment executives to make data-driven decisions throughout the content cycle to drive success in all facets of content development, financing, production, and distribution.
This is Undertaker: The Last Ride's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Undertaker: The Last Ride travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular wwe network‘s Undertaker: The Last Ride is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for wwe network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Undertaker: The Last Ride, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Biographical Documentary), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 3:39 a.m. PST using tv demand content analytics from Parrot Analytics for Undertaker: The Last Ride in the United States. We provide our partners with meaningful television analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.