The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the impact of audience demand on a show's performance can help make more informed decisions when it comes to content acquisition, distribution and programming. By examining the demand data for "Unearthed" in the United States in February 2024, we can see how demand data can inform decisions.
Content Valuation:
Demand data is a useful tool for valuating content. Parrot Analytics content valuation system utilizes global content demand to reveal the dollar value contribution of any title, to any platform, in any region. For "Unearthed," the demand in the United States was 8.6 times higher than the average show. Content valuation can help determine the worth of a show and also shed light on which titles are bringing in the most value.
Programming Decisions:
Demand data can help make informed programming decisions. By seeing which shows share a similar audience as "Unearthed," we see that "Frontline," "Mysteries Of The Abandoned," "Storyville," "Engineering Catastrophes," "Impossible Engineering," "Nova," "The Making Of The Mob: Chicago," "Underground Marvels" and "How The Universe Works" are popular titles amongst fans. The increasing demand for "Unearthed" in February 2024 shows that the show is resonating with its audience. Monitoring this demand data can continue to inform decisions about continuing to air the show and on what platform.
Acquisition Decisions:
Demand data can inform decisions on content acquisition. With "Unearthed" being in the 98.4th percentile in the documentary genre, it shows that the show is high in demand in this genre. Additionally, looking at the top 10 global markets where "Unearthed" is most in-demand over the last 30 days can provide insights into potential markets for acquisition.
Distribution Decisions:
Demand data can inform distribution decisions. By examining the travelability dimension, we can see that "Unearthed" has poor travelability, meaning that it has low international demand relative to its home market. This data can help inform decisions about where to distribute the show and which markets to prioritize.
Subscriber Retention and Acquisition:
Demand data can also inform decisions about subscriber retention and acquisition. With "Unearthed" showing a spike in demand in February 2024, this data can inform decisions about which shows to keep and advertise to keep current subscribers happy and which shows to acquire to grow the audience.
In conclusion, understanding the impact of audience demand on a show's performance is a valuable tool for entertainment executives to inform decisions in content acquisition, distribution, programming, subscriber retention and acquisition. The demand data for "Unearthed" in the United States in February 2024 shows how demand data can provide valuable insights into the show's performance and inform strategic decision-making.
This is Unearthed's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Unearthed travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Science and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Unearthed, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Science Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on March 29, 2024, 7:33 a.m. PST using global television demand datasets from Parrot Analytics for Unearthed in the United States. We provide our partners with far-reaching SVOD capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.