The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is critical for making informed content decisions and for making informed acquisition, distribution, and programming decisions. The Parrot Analytics demand data uncovers valuable insights that can help any TV executive across the value chain in the entertainment industry. "Unexpected" provides a good example of how demand data can be used to understand audience interest in a TV show, its popularity, and its potential for international success.
One of the essential ways that demand data can assist executives is by helping them understand content valuation. By analyzing how much of a show's value is being driven by the audience's demand for the show's stars, how much a content library is worth on a platform over time, or how much a show's exclusivity is worth, executives can better determine how much to invest in content production or acquisition. In the case of "Unexpected," the show has a good level of demand, which means that it can potentially have a high economic value. However, demand has been decreasing recently, making it necessary to regularly update content valuation based on demand.
The demand data also helps executives make more informed decisions concerning subscriber acquisition and retention. By identifying which titles to acquire, executives can attract new subscribers to their platforms and ensure their current audience is happy. The show "Unexpected" has a high level of demand in the reality genre, indicating that there could be an opportunity to produce or acquire more reality content to attract a wider audience.
Demand data is also useful in identifying the potential of a TV series to drive subscriptions and mitigate churn. The demand for "Unexpected" decreased by 52.7% during January in the United States, indicating a potential for the show to result in churn. However, it is crucial for executives to analyze why this occurred as demand spiked in late January 2024. Identifying the reasons behind the trend is crucial when determining if a show's appeal can be renewed.
Additionally, demand data can help executives understand how to tailor the marketing campaign for a TV series ahead of its premiere, assess its ability to drive engagement across their catalog, and quantify the platform-specific marginal revenue contribution. By understanding the audience's interests and identifying trends that affect different regions, executives can fine-tune their promotion and distribution strategies.
Overall, demand data is essential for providing a clearer understanding of audience engagement and preferences, making it easier to identify opportunities and areas for improvement for TV series. It can help executives understand the scalability of a concept, benchmark against competitors, identify untapped markets, and determine the potential of a show to become a successful franchise. Furthermore, demand data can help executives map local whitespaces, optimize pricing strategies, and uncover under-monetized titles. The ultimate goal is to help executives make data-driven decisions that are likely to have a positive impact on their business.
This is Unexpected's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Unexpected travels internationally.
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Acquire the best shows from partners such as TLC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Unexpected), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TLC by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Unexpected, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TLC‘s Unexpected is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TLC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Unexpected, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Family Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 1:58 p.m. PST using demand data from Parrot Analytics for Unexpected in the United States. We provide our partners with extensive SVOD workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.