The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In March 2024, "UnREAL" had a demand in the United States that was 2.9 times the average TV show, indicating that the show is doing well with its audience. Demand for the show has increased by 5.7% in the United States during March 2024. A notable trend, however, is that the popularity of "UnREAL" has decreased over the last 30 days, as compared to its peak demand over the course of the year. By examining the genre statistics, it can be concluded that this show's overall demand is good, ranking at the 94.2nd percentile in the romance genre. This implies that "UnREAL" is more popular than 94.2% of all romance titles in the United States.
Parrot Analytics' demand data can be used to help stakeholders in the entertainment industry in making informed decisions. By analyzing the performance of "UnREAL" over the last month, the platform may better understand how and where to distribute the show. For instance, given that the show has consistently been in higher demand in the United States than in other countries, the platform may consider investing more in marketing the show in other countries to create awareness and increase audience demand in those regions. Demand data can further help the platform in evaluating where to allocate resources to drive international growth for the show, with Travelability data pinpointing areas where international demand is weakest.
Additionally, since the show has decreased in popularity over the last 30 days, Parrot Analytics' demand data can be utilized to explore potential solutions. Data from Parrot Analytics can be used to understand what portion of the audience is leaving and why, by analyzing the affinity data for the fans, and addressing any specific pain points that may exist. In addition, the platform may consider investing in marketing to re-engage the show's existing viewership.
Stakeholders in the entertainment industry may also use the demand data to make content valuation decisions. Content valuation is critical in determining how much a title is worth, and how much is considered a reasonable and fair price for acquiring content. Parrot Analytics' content valuation system for TV series considers the global demand data and reveals the dollar value contribution of any title for any platform and any region. Furthermore, stakeholders can use demand data to identify white spaces and determine countering a competitor's shows, or revealing popular genres in a local market to create more successful productions and acquisitions.
Lastly, demand data can help stakeholders in audience retention, acquisition, and monetization. By identifying who and where your audience is, platforms may quickly invest in titles to retain or grow their audience in their existing user base. As suggested by the fans of "UnREAL," these titles can be from other genres, TV shows, or spinoffs to expand the target audience.
This is UnREAL's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well UnREAL travels internationally.
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Acquire the best shows from partners such as lifetime to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. UnREAL), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular lifetime‘s UnREAL is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch UnREAL also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for lifetime and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for UnREAL, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Dark Comedy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 17, 2024, 2:04 p.m. PST using demand datasets from Parrot Analytics for UnREAL in the United States. We provide our partners with valuable television industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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