The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data is an essential tool to make more informed decisions about content acquisition, production, and distribution. It provides valuable insights into a show's popularity and can help determine its value to a platform. Let's take a look at how the demand data for "Upload" in the United States during October 2023 can be used to make strategic content decisions.
Content Valuation:
Parrot Analytics' global content demand data can be used to estimate the economic value of a show. By leveraging demand data, content valuation can provide insights into the dollar value contribution of any title, to any platform, in any region. The audience demand for "Upload" in the United States during October is outstanding, at 15.8 times the average show's demand. The show's peak demand was 24.7 times higher than the rolling year average, which indicates its increasing popularity. Its exceptional momentum, meaning the pace of its growth, franchise spin-off potential, and good reach, meaning a high number of people expressing demand for the show, all contribute to its high economic value. When considering the valuation of content libraries, demand data can help determine the value of a series within the context of the platform's catalog.
Content Acquisition:
Demand data can help identify opportunities for content acquisition by highlighting content that exhibits high demand, either by genre or region. By examining the top 10 global markets where "Upload" is most in-demand, we find that it outperforms the demand of the average TV show in each of these markets. The show's number one market globally is the United States, where it has outstanding demand. The demand for "Upload" in Russia is also noteworthy, with outstanding demand making it the show's second-best performing market. Evaluating the top 10 markets is an excellent starting point to determine the potential regions and platforms for content acquisition.
Programming Strategies:
Demand data provides valuable insights into a show's popularity with audiences. The audience demand for "Upload" during October increased by 89.3% in the United States. Understanding when a show's demand spikes can help determine the best programming strategies, including marketing campaigns, to capitalizes on the show's popularity. Additionally, evaluating how similar shows perform and which shows fans of "Upload" also like can help develop a programming schedule that appeals to core audiences. The popularity of "Upload" in the comedy genre, outperforming 98.2% of all comedy content, can inform programming decisions.
Distribution:
By analyzing the global demand for "Upload," it is evident that the show's popularity extends beyond the United States. The show has outstanding demand in China and Russia, and good demand in several other regions, including Australia, Canada, Ukraine, the United Kingdom, France, and Germany. The travelability of "Upload," which quantifies a show's international demand relative to its home market, is good, indicating that the show has the potential for global distribution. Evaluating demand data for different regions can inform which platforms and networks would make suitable distributors.
To conclude, Parrot Analytics' demand data can be used by entertainment executives to make more informed decisions about content acquisition, production, and distribution. The outstanding demand for "Upload" in the United States during October 2023 highlights the show's popularity with audiences and its increasing economic value. By analyzing the global demand for the show, content executives can make strategic decisions in programming, distribution, and acquisition, ensuring that they are meeting the demands of their audiences.
This is Upload's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Upload travels internationally.
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Over the last 7 days, people who watch Upload also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Upload, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-fi Comedy), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Nov. 28, 2023, 1:05 p.m. PST using global demand content analytics from Parrot Analytics for Upload in the United States. We provide our partners with essential entertainment industry analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.
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