The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Attention all entertainment executives! Have you ever wondered how to make informed decisions about content, acquisition, distribution, and programming? Look no further than demand data analysis from Parrot Analytics. Let's take the example of "ViR: The Robot Boy" to understand how demand data can be leveraged for strategic decision making.
Content Valuation:
Using Parrot Analytics' content valuation system based on demand data, one can easily determine the dollar value contribution of any title, to any platform, in any region. The demand for "ViR: The Robot Boy" has been good over the last 30 days in the United States and is trending upwards. This indicates that the show is a valuable asset to any platform looking to acquire it.
Programming Decisions:
Demand data can help inform programming decisions by uncovering insights such as which shows are resonating most with audiences and what genres are popular in different markets. For instance, "ViR: The Robot Boy" has higher demand in India than in the US, its second most in-demand market. This suggests that the show may find greater success on a platform that caters to audiences in India.
Distribution Decisions:
The demand data for "ViR: The Robot Boy" shows that it is popular in multiple countries. By examining the top 10 global markets where the show is most in-demand, you can develop a more informed distribution strategy for the show. For instance, Pakistan is a market where demand for the show is good, indicating that it might be a market to target for distribution.
Acquisition Decisions:
Demand data can be used to evaluate the potential success of shows before acquisition. By analyzing the audience demand of a show and its movement in the demand rankings, you can assess its potential for success. The demand data for "ViR: The Robot Boy" shows that its audience demand is trending upwards, indicating that it is a show worth acquiring.
Content Decisions:
Demand data can also help inform decisions about content development. For example, "ViR: The Robot Boy" is a comedy, and its performance in the genre is in the 90th percentile. This shows that comedy is a genre worth exploring, and that there may be more opportunities in comedy for content development.
In conclusion, demand data provided by Parrot Analytics is a powerful tool for entertainment executives to make more informed decisions about content, acquisition, distribution, and programming. By analyzing the demand for shows like "ViR: The Robot Boy," you can get insights into audience preferences, market trends, and content potential that can inform your strategic decision-making process.
ViR: The Robot Boy's travelability to the United States in the last 30 days is 63%, which means that the audience demand for ViR: The Robot Boy is 63% of the demand in its country of origin, India. Click through to another market to discover how well ViR: The Robot Boy travels internationally.
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Acquire the best shows from partners such as Hungama TV to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. ViR: The Robot Boy), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Hungama TV‘s ViR: The Robot Boy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hungama TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for ViR: The Robot Boy, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 19, 2024, 2:03 p.m. PST using television demand content from Parrot Analytics for ViR: The Robot Boy in the United States. We provide our partners with far-reaching television series know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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