The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives should always consider how popular their show is with audiences when making content decisions. Demand data can offer valuable insights to help inform key business decisions based on the performance of a show like "Walk The Prank" in March 2024 in the United States. Let's look at some questions that can be answered with the demand data:
1. Is the show in-demand, and how does this compare to similar titles?
"Walk The Prank" has demand that is 5.9 times the average show in the United States, with only 8.6% of shows achieving this level of demand. However, the demand for this show has decreased recently, compared to its demand of 8.8 times the average over the last 90 days. Executives can use this information to determine if the show is popular with audiences or if its popularity is waning.
2. Should we renew or cancel this show?
Due to the decrease in demand for the show during March, executives may need to think twice about renewing it.
3. Who is the target audience for "Walk The Prank" and what other shows are they interested in?
The show ranks at the 95.3th percentile in the reality genre, indicating that it has high demand among reality TV fans. Executives can use this information to target a similar audience. By examining the other similar titles that fans of "Walk The Prank" like, executives can get an idea of other popular content that they could potentially acquire or develop.
4. What is the show's performance in different markets around the world?
"Walk The Prank" is most in-demand in the United States and slightly less in-demand in India. Executives need to consider the show's market potential globally and locally.
5. How can we monetize this show?
The poor travelability and franchisability of "Walk The Prank" indicate that this show may not have many opportunities to be monetized beyond its current run. However, the show's longevity and momentum are good, and executives could use this information to invest in marketing strategies that could keep the show relevant for future licensing opportunities.
Demand data is valuable in informing decisions about content acquisition, programming, distribution, content valuation, franchise creation, and more. Parrot Analytics' in-depth analysis of shows, such as "Walk The Prank", can offer insight to entertainment executives looking to make informed decisions about their business. With such information at their disposal, executives can make the best decisions about content and turn that insight into profit.
This is Walk The Prank's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Walk The Prank travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney XD‘s Walk The Prank is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney XD and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Walk The Prank, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:04 p.m. PST using global television demand metrics from Parrot Analytics for Walk The Prank in the United States. We provide our partners with essential TV insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.