The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to help you make more informed content, acquisition, distribution, and programming decisions. For instance, demand data can help you assess the popularity of a show and its potential monetary value or cost-benefit. As an example, let us look at the demand data for the TV series "WandaVision" in October 2023 in the United States and see how this data can inform your decision-making process.
Firstly, it is essential to note that "WandaVision" has 16.3 times the demand of the average show in the United States over the last 30 days, making its demand exceptional. This means that this show is highly popular, and thus, it could be a valuable and crucial asset for any platform looking to acquire it or make similar content. On top of that, it is only 2.7% of all TV shows that reach this level of demand. Therefore, this show stands out from the noise of the numerous titles available to viewers.
Likewise, the show ranks in the 99.3th percentile in the romance genre in October. This tremendous demand in its genre reveals that "WandaVision" is relatively unique, which could help you assess its value proposition further. Moreover, other shows that fans of WandaVision like are 'Loki,' 'The Falcon And The Winter Soldier,' 'Rick And Morty,' 'The Boys,' 'Foundation,' 'Moon Knight,' 'House Of The Dragon,' 'The Expanse,' and 'Game of Thrones,' revealing the audience's preferences and likings.
You can also use demand data to determine potential relationships between events and the audience demand for the content. For example, audience demand for "WandaVision" increased by 2.9% in the United States during October, and this demand spiked in late October 2023 in the United States. A further dive into possible reasons why there was a spike in late October could be useful, and further analysis could inform marketing and programming strategy.
Additionally, demand data can help you map local and global audience preferences, which can inform your content and distribution strategies. For instance, although "WandaVision"'s peak demand was 26.2x the average over the year, it peaked at 17.7x the average in the last 30 days, indicating a decrease in popularity. However, by examining the show's top 10 global markets where it is most in-demand over the last 30 days, we find that this TV series's demand outperforms the average TV show (1x) in each of these markets, revealing that there is still a global appetite for this content.
Finally, demand data can inform strategic decisions like whether to renew a show for another season, acquire it from a production company, or how much to spend on producing or purchasing content. For "WandaVision," we can observe through Parrot Pulse that the show's worldwide audience demand across all platforms, longevity, momentum, franchisability (spin-off potential), and reach are "outstanding," a combination of factors that supports the show's ongoing value and potential revenue streams.
In conclusion, as an entertainment executive, you can use demand data like that of "WandaVision" to answer strategic questions and inform investment decisions. By leveraging demand data, you can quantify a title's ability to drive engagement, assess the value of exclusivity, optimize your marketing campaign, hone your programming and acquisition strategies, and understand audience preferences, among many other insights that can lead to competitive advantage.
This is WandaVision's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well WandaVision travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s WandaVision is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for WandaVision, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been changed on Nov. 28, 2023, 1:02 p.m. PST using demand datasets from Parrot Analytics for WandaVision in the United States. We provide our partners with essential TV series competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.