The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Attention entertainment executives! If you want to make informed content, acquisition, distribution, or programming decisions, consider using demand data as your guide. At Parrot Analytics, we want to help you make the best decisions by providing you with the data you need, like we did for "Wander Over Yonder" in February 2024 in the United States.
Let's start with content valuation. By using our demand data, you can determine the worth of your series, as well as the value of a content library to a platform over time. In the case of "Wander Over Yonder," we found that it had 5.9 times the audience demand of the average show in the United States, meaning it has high demand. Additionally, its demand has been increasing recently. Knowing this information, you can make informed decisions about how much to spend on producing or acquiring content.
Further, you can use demand to determine your show's fit with certain platforms based on the audience's preferences. For example, based on our research, we learned that the fans of "Wander Over Yonder" also tend to like titles such as "Rick And Morty," "Summer Camp Island," and "The Loud House." By comparing the preferences of different audiences, you can determine which platforms or networks are the best fit for your title.
Another consequence of demand data is that it can help you with subscriber acquisition and retention. To retain current viewers, you need to know which titles to buy that will make them happy, such as "Wander Over Yonder." To acquire new subscribers, you can use our data to find titles that have high demand. Yes, demand can help with both types of decision making.
Moreover, demand data can help you with your franchise strategy. Based on our assessment of "Wander Over Yonder," its franchisability (spin-off potential) was poor. If franchise development was a priority, Parrot Analytics would recommend an assessment of another piece of intellectual property with higher franchising potential.
Finally, demand data can help inform your optimal release strategy. For example, for "Wander Over Yonder," we observed that demand spiked in mid-February 2024 in the United States, and this can be used to design an ideal release strategy.
In conclusion, entertainment executives across various industries can make more informed decisions by using Parrot Analytics' demand data for their content, acquisition, distribution, or programming decisions. Our demand data for "Wander Over Yonder" in February 2024, for instance, can guide your decision-making processes on content valuation, platform fit, subscriber acquisition and retention, franchise strategies, and optimal release strategy. Don't be left guessing!
This is Wander Over Yonder's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Wander Over Yonder travels internationally.
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Acquire the best shows from partners such as Disney Channel to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Wander Over Yonder), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Wander Over Yonder is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wander Over Yonder, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 6:40 p.m. PST using television demand analytics from Parrot Analytics for Wander Over Yonder in the United States. We provide our partners with far-reaching subscription-video-on-demand capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.