The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed programming, content valuation, acquisition or distribution decisions, demand data can be an essential tool to consider. By analyzing the case of "Welcome to Wrexham", we can see how demand data can help us make more data-driven decisions.
One key way to use demand data is to quantify content valuation. For example, demand data can help executives to determine quantifiable measurements such as how much a title is worth, how much it can contribute to a platform, and its ROI. For instance, "Welcome to Wrexham" has 19.8 times the audience demand of the average show in the United States over the last 30 days, and its demand has been increasing, which can indicate that it is providing measurable value to the platform. Such data can help executives understand which titles have succeeded at attracting and retaining viewers, and thus which titles are worth investing in.
Demand data also can provide geographic insights to help inform content acquisition and production decisions. For instance, demand helps pinpoint the most popular genres in specific markets and allows platforms to assess the level of opportunity to produce or acquire certain content. The success of "Welcome to Wrexham" in regions outside the United States like Canada, the United Kingdom, Australia, and Netherlands could help executives recognize that there are opportunities to target those markets with content that have similar appeal factors.
Additionally, demand analytics can help executives to understand viewer preferences and trends. With insights into the type of shows viewers like in conjunction with "Welcome to Wrexham", executives can make informed decisions about marketing and programming decisions. The data can help identify ways to optimize campaigns and hone in on demographic appeal.
Finally, demand data can help entertainment executives to see the performance of the show over a rolling period (longevity), compare it to the average market demand (reach), and gauge whether it is still growing in its popularity (momentum). "Welcome to Wrexham" has a good level of travelability and okay franchisability. These indicators can help executives assess if there are opportunities to market the show and create spin-offs or franchises.
In summary, demand data can offer executives a comprehensive picture of how viewers react to a title, help assess its viability, and analyze the areas that are performing well. Platforms can then make data-driven decisions regarding programming, content investment, acquisition or distribution.
This is Welcome To Wrexham's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Welcome To Wrexham travels internationally.
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Acquire the best shows from partners such as FX to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Welcome To Wrexham), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s Welcome To Wrexham is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Welcome To Wrexham, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sports Documentary), using our globally standardized Demand Expressions® metric.
This page has been updated on Nov. 29, 2023, 1:03 p.m. PST using tv demand datasets from Parrot Analytics for Welcome To Wrexham in the United States. We provide our partners with far-reaching TV industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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