The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make informed content decisions, better understand the current market, and identify opportunities for future success. The analysis of "Westworld" for the month of November 2023 in the United States provides an excellent example of how demand data can inform your content decisions. Here are some of the ways you can use demand data to help you make better decisions for your platform:
- Content Valuation: Demand data powers Parrot Analytics' content valuation system. The data shows that "Westworld" has 19.7 times the audience demand of the average show in the United States over the last 30 days. This exceptional level of demand can be used to calculate the dollar value contribution of "Westworld" to any platform in any region, which can help you determine how much to spend on content.
- Understanding Global Demand: The analysis shows that "Westworld" has higher demand than 99.4% of all mystery titles in the United States in November, making it an exceptional performer in the genre. Additionally, by examining the top 10 global markets where "Westworld" is most in-demand, you can understand how well the show is performing internationally and identify opportunities for distribution or expansion in new markets.
- Audience Satisfaction: By seeing that "Westworld" has been loved by its audience, executives can plan to acquire or produce the show and its similar titles that loyal viewers want to see. The fans of "Westworld" also like shows like "Rick And Morty", "Foundation," and "House Of The Dragon", thus a calculated move to acquire or produce these shows would increase audience satisfaction and likely decrease churn.
- Competitive Benchmarking: Executives can compare the performance of "Westworld" against other shows in the market and assess how it stacks up against them. Examining competition within the genre, production budget, and marketing capability can give executives some ideas on where they stand and where they could improve.
- Release Strategy Planning: By looking at the demand data, executives can determine the best release strategy to use to meet user demands. Therefore, assessing the data for a specific market to determine the optimal release window, series format, promotional campaign, and pricing model can be effective.
Overall, the analysis of "Westworld" demonstrates how demand data can inform your content decisions, including content valuation, understanding global demand, audience satisfaction and engagement, competitive benchmarking, and release strategy planning. As an executive, the data provided by Parrot Analytics can be used for strategic decision-making to help you identify opportunities for growth, optimize your content strategy and retain your audience.
This is Westworld's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Westworld travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Westworld is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Westworld, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been refreshed on Dec. 10, 2023, 1:12 p.m. PST using television demand metrics from Parrot Analytics for Westworld in the United States. We provide our partners with far-reaching subscription-video-on-demand workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.