The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to inform their content, acquisition, distribution, and programming decisions. The case of "What's Going On: The Life And Death Of Marvin Gaye" in February 2024 in the United States illustrates how demand data can help executives make more informed decisions.
Firstly, demand data can be used for content valuation. By using Parrot Analytics content valuation system, executives can determine the dollar value contribution of any title to any platform in any region. In the case of "What's Going On: The Life And Death Of Marvin Gaye," executives can use demand data to calculate the ROI of the show and estimate its ability to drive subscriptions and mitigate churn. They can also assess the value of exclusivity and the baseline value of the show.
Secondly, executives can use demand data to make acquisition decisions. They can quantify the platform-specific marginal revenue contribution of a title and its ability to drive engagement across the rest of the catalog. They can also use demand data to assess a TV series' ability to attract and retain subscribers, and find new opportunity markets for content distribution.
Thirdly, demand data can inform distribution decisions. Executives can use it to map local whitespaces, discover under-monetized titles, and optimize release strategies and pricing. They can also use it to compare their content against other titles available on the market and inform pre-release marketing.
Fourthly, demand data can help executives make programming decisions. By quantifying taste clusters, executives can learn about their current audience and find ways to expand it. They can also use demand data for affinity analysis to identify the best talent, brand, or TV shows to partner with to expand their audience.
In the case of "What's Going On: The Life And Death Of Marvin Gaye," executives can use demand data to understand the show's outstanding demand in the United States and its increasing popularity over the last 30 days compared to the last 90 days. They can use demand data to understand the show's peak rank and percentile ranking in the news genre, as well as its momentum, longevity, travelability, franchisability, and reach. They can also examine the show's performance on a rolling year basis to understand its popularity.
Finally, executives can use demand data to analyze the top 10 global markets where "What's Going On: The Life And Death Of Marvin Gaye" is most in-demand. They can use this information to inform their content strategy, acquisition decisions, and distribution strategy in these markets. For example, they can use this data to prioritize the show's release or promote it more heavily in these markets.
In conclusion, demand data can provide entertainment executives with valuable insights to make more informed decisions about content, acquisition, distribution, and programming. The case of "What's Going On: The Life And Death Of Marvin Gaye" illustrates how demand data can inform these decisions and help executives maximize the value of their content.
What's Going On: The Life And Death Of Marvin Gaye's travelability to the United States in the last 30 days is 165%, which means that the audience demand for What's Going On: The Life And Death Of Marvin Gaye is 165% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well What's Going On: The Life And Death Of Marvin Gaye travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Factual genre and assess the strengths and weakness of the competition’s content e.g. BBC Four, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as What's Going On: The Life And Death Of Marvin Gaye.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Factual. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as What's Going On: The Life And Death Of Marvin Gaye from partners like BBC Four.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Factual) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for What's Going On: The Life And Death Of Marvin Gaye? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as BBC Four to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC Four by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as What's Going On: The Life And Death Of Marvin Gaye. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC Four to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. What's Going On: The Life And Death Of Marvin Gaye), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Factual genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Four by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Factual. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as What's Going On: The Life And Death Of Marvin Gaye, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC Four‘s What's Going On: The Life And Death Of Marvin Gaye is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Four and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for What's Going On: The Life And Death Of Marvin Gaye, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been modified on March 29, 2024, 3:32 a.m. PST using tv demand datasets from Parrot Analytics for What's Going On: The Life And Death Of Marvin Gaye in the United States. We provide our partners with far-reaching TV insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.