The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can leverage demand data to make more informed decisions about the content you produce, acquire, or distribute. Using "When Calls The Heart" for August 2023 in the United States, we can explore different ways in which demand data can inform these decisions.
Content Valuation: One of the primary applications of demand data is content valuation. Demand data can help you answer questions such as how much your show is worth, what genres are resonating most with your target audience, or how much global appeal a title has compared to other titles in its genre. Using Parrot Analytics content valuation system, you can estimate the dollar value contribution of "When Calls The Heart" to your platform, and assess how this title drives engagement across your catalog. You can also calculate the ROI a specific title will bring to your platform and assess "When Calls The Heart's" ability to drive subscriptions and mitigate churn.
Supply and Demand: Demand data can also inform your decisions on what type(s) of content exhibit opportunity to acquire or produce. Through analyzing the spike in audience demand, you may be able to detect trends that guide your decisions regarding what kind of shows to produce or acquire. In addition to this, demand data can help you identify which titles to acquire to increase engagement and retain customers.
Travelability: Examining the top 10 global markets where "When Calls The Heart" is most in-demand, you can learn how performative the title is in different markets. You can use this data to help identify which platforms in these markets are the best fit for distribution of the show. This can help you to develop your global SVOD expansion strategy and optimise your content investments.
Franchisability: Analyzing the data can help you to evaluate the IP value of your show, and how it can be monetized through spin-offs or franchises that expand the fan base or serve new audiences with related content.
Momentum: One of the key measures of momentum in demand data is the pace of growth. As "When Calls The Heart" shows outstanding momentum, you can leverage this information to help optimize a marketing campaign ahead of a premiere and also to use it as a key metric of success.
Overall, demand data is an essential tool that all TV executives should utilize, enabling them to make informed decisions about content, distribution, acquisition and many more. By examining performance and trends in audience demand, you can gain valuable insights that drive successful business outcomes.
This is When Calls The Heart's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well When Calls The Heart travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Hallmark Channel, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as When Calls The Heart.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as When Calls The Heart from partners like Hallmark Channel.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for When Calls The Heart? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Hallmark Channel to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Hallmark Channel by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as When Calls The Heart. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Hallmark Channel to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. When Calls The Heart), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hallmark Channel by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as When Calls The Heart, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Hallmark Channel‘s When Calls The Heart is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch When Calls The Heart also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hallmark Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for When Calls The Heart, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Western Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on Sept. 11, 2023, 9:51 p.m. PST using demand content analytics from Parrot Analytics for When Calls The Heart in the United States. We provide our partners with meaningful television series competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.
Argentina
Australia
Brazil
Canada
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
United Kingdom
