The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data for "White Collar" provides valuable insights for TV executives when making content decisions. The fact that this show has 11.4 times the audience demand of the average show in the United States over the last 30 days is a strong indication of its popularity. However, looking at ranking, it only achieved the peak rank of #625, which indicates that it is competing in a very crowded market. By examining the top 10 global markets where "White Collar" is most in-demand over the last 30 days, we find that in each market, this TV series outperforms the demand of the average TV show, which is promising for its potential distribution in international markets.
Content valuation powered by demand data can help executives determine how much to spend on content or a particular title's value. Parrot Analytics' content valuation system reveals the dollar value contribution of any title, to any platform, in any region, which can assist executives in unbundling the value of content on any streaming service. One of the questions that demand helps answer in terms of content valuation is, "How popular is my show relative to the market average?" In the case of "White Collar", its performance exceeds the market average, which makes it a prime candidate for valuation.
By examining the show's performance in different markets, executives can determine where to concentrate distribution efforts. For example, "White Collar" has outstanding popularity in Germany, which makes this country an ideal market for the show. Similarly, by examining the show's popularity compared to other shows in the same genre such as "Suits," "The Mentalist," or "Homeland" that resonate with "White Collar" fans, network executives can acquire and program content that appeals to their target audience. The analysis of related titles is another area where demand data can also help executives gauge their audience's interests.
One of the key insights that demand data provides is the show's travelability: a show's international demand relative to its home market. As per the analysis, "White Collar" has good travelability, indicating that it has the potential to appeal to audiences beyond its home market of the United States. Alternatively, by using metadata such as the show type, genre, actors, or production company, executives can dig deeper and find audience preferences and trends in different markets. For example, content that falls within the Thriller genre may have more demand in some markets, whereas content related to Comedy may appeal more in another market.
Finally, momentum is another area that can inform executives' programming or acquisition decisions. "White Collar" shows a trending increased popularity of 15.2 percent over the last month in the United States, indicating that the show’s momentum is strong. The show has excellent franchisability or spin-off potential based on its high audience demand and global popularity across six dimensions measured by Parrot Pulse. Franchises based on popular TV shows already have an established fan base, making it easier for new content to attract viewers.
This is White Collar's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well White Collar travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular usa network‘s White Collar is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for usa network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for White Collar, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for White Collar in the United States. We provide our partners with deep entertainment industry know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.