The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is critical to making the right content, programming, and acquisition decisions. One way to measure demand is to use tools like Parrot Analytics, which provides global demand data and its six dimensions to measure show performance.
Let's explore how demand data can help in strategic decision-making for the TV series "Will Trent." According to Parrot Analytics data from March 2024, "Will Trent" has exceptional demand in the United States, ranking at the 97.9th percentile in the drama genre. This high demand means that the show is an asset to any programming lineup, making it a strategic asset for any streaming platform that wants to retain viewers. Content valuation using demand data can help to put a dollar value on the title.
Examining the worldwide audience demand across all platforms can help SVOD platforms or linear networks determine how well a title will perform in their respective market globally. Additionally, the global performance of each TV series is influenced by the show’s travelability- the level of demand a title generates in international markets. In this case, Will Trent had good travelability, meaning it can bring in international viewership.
Furthermore, measuring the momentum of the series by calculating the pace of growth can help TV executives understand if their marketing campaigns are reaching their target audience. Notably, the momentum for the show was exceptional during March 2024, indicating that their marketing efforts were effective.
The franchiseability of a show shows whether spin-off potential exists. This rating is determined by the likelihood of a specific title to launch media franchises or extend franchise universes. In this case, "Will Trent" had good franchisability, meaning it may be worth considering expanding the title into spin-offs or extending the franchise universes.
Understanding the top 10 global markets where "Will Trent" is performing well can help determine if demand exists for distribution in other areas worldwide for content distributors. In this case, the US leads the pack asthe biggest market showing an increased in demand for this show. Studying where the show had good engagement can guide platforms or studios to spend time, resources and focus on localizing content to find pockets of viewership.
Finally, comparing performance over different periods can help executives identify trends and determine which marketing strategies are working and not working. For instance, the demand for "Will Trent" increased significantly over the last 30 days in the United States.
In conclusion, Demand data has several use cases for TV executives, including valuation of respective titles, judging target audiences' location, identifying the type of content that will be well-monetized, and identifying the best talent or brand for partnerships. It enables executives to make informed content, programming, and acquisition decisions that can increase reach, retention, and revenue.
This is Will Trent's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Will Trent travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Will Trent), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Will Trent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Will Trent, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Will Trent in the United States. We provide our partners with deep television series analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.