The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial to making informed content and distribution decisions that will drive engagement and revenue for your platform, network, or production company. By looking at the case of "Winning Time: The Rise of the Lakers Dynasty," we can see how demand data can uncover insights that help executives make data-driven decisions.
One of the most significant advantages of demand data is its ability to inform content valuation. In the case of "Winning Time," it is clear that the show has exceptional demand, with an audience demand 11.1 times the average show in the United States over the last 30 days. This data can help executives assign a monetary value to the title because the demand is a reflection of the value audiences place on the show. A content valuation system like Parrot Analytics' can provide a dollar value contribution of the title to any platform in any region, helping executives to determine how much to spend on a title or library of content.
Understanding the audience demand in specific regions can also guide acquisition and distribution strategies. In the case of "Winning Time," we see that the United States is the show's number one market globally, with outstanding audience demand of 9.4x. Executives can use this information to focus their efforts on securing rights in the most in-demand territories and negotiating deals that maximize revenue potential.
Demand data can also drive programming decisions. "Winning Time's" peak demand in the last 30 days increased by 54.4%, indicating that the show's popularity is growing. Understanding this trend can lead executives to invest in producing or acquiring more content in the same genre or with the same cast or creative team. Additionally, information on the top ten shows that fans of "Winning Time" also enjoy can help executives identify new programming opportunities to attract similar audiences to the platform.
Tracking a show's demand over time is also valuable. In the case of "Winning Time," we see a spike in demand in late February 2024, suggesting that a particular event may have boosted interest in the show. If executives can identify the cause of the spike, they can use this information to optimize their marketing campaigns before and after a show's premiere, driving tune-in and capturing audience attention.
Finally, understanding a show's demand across six dimensions (Parrot Pulse) can help identify opportunities to increase revenue potential. For "Winning Time," the show's outstanding travelability and momentum suggest that international expansion could lead to significant growth. Additionally, its good franchisability and reach indicate that there may be opportunities to monetize the show through spin-offs or merchandising.
In summary, demand data can help executives make informed content valuation, acquisition, distribution, and programming decisions. By examining the case of "Winning Time: The Rise of the Lakers Dynasty," we see that understanding audience demand, particularly in specific regions and across time, can uncover valuable insights that drive growth and revenue for an executive's business.
This is Winning Time: The Rise Of The Lakers Dynasty's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Winning Time: The Rise Of The Lakers Dynasty travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Winning Time: The Rise Of The Lakers Dynasty, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 29, 2024, 12:57 a.m. PST using tv demand datasets from Parrot Analytics for Winning Time: The Rise Of The Lakers Dynasty in the United States. We provide our partners with extensive television series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.