The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive working for an OTT platform, this demand data allows you to make informed acquisition decisions by revealing the value of a title based on audience demand. In the case of "Winx Club," audience demand in the United States has increased by over 6% during February 2024. The show has had tremendous demand in the United States for the past 30 days. The show's performance peaked in mid-February, which can help with programming decisions as to when to air similar types of shows.
Furthermore, if you are an SVOD platform or linear network, the high level of demand for "Winx Club" can provide insight into franchise spin-off potential for shows. The demand for this show is outstanding and ranked in the 97.6th percentile in the comedy genre for February 2024. This underscores how demand relates to content valuation as high demand can translate to higher ROI in terms of subscribers and viewership for a platform.
If you are an entertainment talent agency or TV production company, analyzing the audience data and preference insights of shows like "Winx Club" can help to determine the future direction of commission requests for shows with a similar genre, thread, or target audience. According to Parrot Analytics travelability insights, the show is receiving solid demand worldwide, a positive indication for marketing purposes.
For content distributors, this demand data is valuable for determining the optimal pricing and release strategy for a title. By analyzing demand data over specific periods (like February 2024 in this case) for each market, distributors can gain insight into which markets require more significant investment in marketing campaigns or promotional activities to maximize the reach potential of the show.
Lastly, for studio executives, audience demand data informs them about how their shows are performing and resonating with audiences globally. Knowing that "Winx Club" has performed well globally and has outperformed other titles in the same genre can provide valuable insights for selecting new IP to produce into a franchise or create spin-offs.
Winx Club's travelability to the United States in the last 30 days is 133%, which means that the audience demand for Winx Club is 133% of the demand in its country of origin, Italy. Click through to another market to discover how well Winx Club travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Rai 2‘s Winx Club is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rai 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Winx Club, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 2:07 a.m. PST using global demand datasets from Parrot Analytics for Winx Club in the United States. We provide our partners with valuable TV series capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.