The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, you understand the importance of using data to make informed content, acquisition, distribution, and programming decisions. Demand data is crucial in this regard since it provides a tangible metric for the performance of a TV show in a given market or globally and can be leveraged to answer a variety of strategic questions.
For instance, consider the case of "With Love," an American romantic comedy streaming television series. By analyzing its demand data, executives can glean insights into the show's performance and use those insights to make more informed decisions. Here are a few possible examples:
1. Content valuation: "With Love" has 3.8 times the audience demand of the average show in the United States over the last 30 days, placing it in the top 8.6% of shows based on demand. Using demand data, executives can determine the show's economic value based on its contribution of marginal revenue to the platform, and how it engages the rest of the catalog.
2. Programming decision-making: Although the show's demand has decreased by 31.5% in the United States during November 2023, its global demand across all platforms is okay, and its momentum (the pace of growth) is good. With further data on viewer demographics and behaviors, executives can optimize its release strategy and pricing based on location, device, timeslot, etc.
3. Distribution decisions: By examining the show's demand data in the top 10 global markets, executives can identify opportunities for licensing deals, co-productions, or other forms of distribution. "With Love" is currently outperforming the demand of the average TV show (1x) in each of these markets, indicating potential for expanding its reach.
4. Acquisition decisions: Executives can analyze the audience overlap between "With Love" and other shows, such as "Marvel Studios: Legends", "Bosch: Legacy", "Tacoma Fd", among others, and use these insights to identify other titles that their viewers may enjoy.
5. Performance Measurement: Using Parrot Analytics' various dimensions of demand like momentum, reach, and longevity, executives can determine the overall health of a TV series they have or plan to have in their portfolio. For example, longevity measures how well audience demand is maintained over time, and for "With Love", this is poor. Its momentum, which measures the pace of growth, is good. By observing the performance of a series over a year, executives can detect growth patterns or declining trends.
Demand data helps entertainment executives make and justify decisions based on what the audience wants, in real-time, allowing them to stay ahead of the curve. The ability to value content using demand data makes forecasting of revenue, subscriber retention, and acquisition more accurate. Executives in the entertainment industry can use this degree of audience insight to gain a competitive edge in a crowded market and make more informed decisions that deliver positive results.
This is With Love's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well With Love travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s With Love is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for With Love, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for With Love in the United States. We provide our partners with far-reaching content competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.