The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive working at an OTT or SVOD platform, the demand data for “Wizards Of Waverly Place” can help with content acquisition, programming and distribution decisions in the following ways:
1. Content Valuation: The Parrot Analytics content valuation system calculates the dollar value of any title, to any platform, in any region by analyzing consumer demand. In the case of “Wizards Of Waverly Place”, the show has a demand of 6.9 times the average show in the United States over the last 30 days, which indicates good audience demand. This data can be used to help you determine the value of the content to your platform and how much you should spend on it.
2. Global Audience Demand: The show’s demand data shows that it is not only popular in the United States, but it’s also growing in demand globally. By examining the top 10 global markets where the show has the most demand, you can identify the most valuable markets for the show and how you can market it to increase its popularity.
3. Genre Performance: The show has a high percentile ranking in the drama genre, with higher demand than 95.2% of all drama titles in the United States. This indicates that the show’s drama elements are resonating with audiences, and can help with programming and content development decisions to target audiences who enjoy this type of content.
4. Audience Insight: By examining which shows fans of “Wizards Of Waverly Place” also like, you can see what other content may appeal to this audience and make informed content acquisition or development decisions to increase viewership for your platform.
5. Release Strategy: The data shows that the show experienced a demand spike in late March. This indicates that the show’s marketing campaign was effective, and can provide insights into successful release strategies for similar content.
Demand data allows you to make informed decisions about content acquisition, programming, distribution and marketing. With accurate data, executives can confidently make decisions and optimize their content to maximize its value and potential success. By using Parrot Analytics’ demand data and insights, executives can stay ahead in today’s competitive content market.
This is Wizards Of Waverly Place's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Wizards Of Waverly Place travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Wizards Of Waverly Place is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wizards Of Waverly Place, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Teen Sitcom), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using demand datasets from Parrot Analytics for Wizards Of Waverly Place in the United States. We provide our partners with smart TV competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.