The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are required to make informed content, acquisition, distribution, and programming decisions while ensuring profitability. Incorporating demand data in your decision-making process can help you achieve your objectives. In this regard, let us consider the example of "Wolf Like Me" to demonstrate how demand data can be leveraged to make better decisions.
Firstly, demand data can help in content valuation, enabling you to determine how much to spend on content. The Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. Using demand data, we can calculate the value of "Wolf Like Me" to any platform, which can help entertainment executives comprehend the show's worth.
Additionally, demand data can inform scalable concept testing by analysing audience interests and preferences. For instance, executives can gain insights into whether fans of "Wolf Like Me" also like "Percy Jackson And The Olympians" or "For All Mankind". This information can help them identify elements of existing content that fans like the most, optimise upcoming productions for success, and make informed decisions concerning supply and demand.
Demand data also aids in subscriber acquisition and retention decisions. For example, executives can examine demand trends to understand which shows can be acquired or produced to attract new subscribers to their SVOD service. Likewise, they can determine which titles to buy to retain their current audience. In this case, executives may consider whether "Wolf Like Me" achieves high demand and can attract new subscribers to their platform.
Furthermore, demand data can help determine the optimal release strategy and pricing for a title. By examining demand trends, executives can identify the best release strategy for "Wolf Like Me". They can also determine the price that will attract new subscribers while ensuring profitability.
Demand data can aid in assessing the platform and network fit. It enables executives to identify which platforms they should target to distribute their content, and it can uncover new opportunity markets for content distribution. In the case of "Wolf Like Me," executives can determine which platform will be a good fit for the show's performance and demand metrics.
Lastly, demand data helps in competitive benchmarking. It allows executives to compare the performance of "Wolf Like Me" against other shows available on the market. This can help in making informed programming decisions such as when to air a show or which shows to renew.
In conclusion, incorporating viewer demand data can aid entertainment executives in making informed content, acquisition, distribution, and programming decisions. For example, executives can use demand data to determine content valuation, inform scalable concept testing, inform subscriber acquisition and retention decisions, determine the optimal release strategy and pricing, assess platform and network fit, and aid in competitive benchmarking. By incorporating demand data, executives can improve their decision-making process, and ultimately increase viewer engagement and profitability.
Wolf Like Me's travelability to the United States in the last 30 days is 28%, which means that the audience demand for Wolf Like Me is 28% of the demand in its country of origin, Australia. Click through to another market to discover how well Wolf Like Me travels internationally.
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Acquire the best shows from partners such as Peacock to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Wolf Like Me), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Wolf Like Me is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wolf Like Me, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using television demand datasets from Parrot Analytics for Wolf Like Me in the United States. We provide our partners with meaningful TV industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.