The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool that can be used by entertainment executives to make more informed decisions around content valuation, acquisition, distribution, and programming. Let's take a closer look at "Wonder Pets!" and see how demand data can be leveraged to make more informed decisions.
Firstly, demand data tells us that "Wonder Pets!" has a good level of audience demand in the United States, with 3.7 times the audience demand of the average show over the last 30 days. This information can be useful when valuing the content, as it reveals the dollar value contribution of the title to any platform. By using Parrot Analytics' content valuation system, it is possible to estimate how much revenue this show can generate and, therefore, how much to spend on content acquisition.
Additionally, demand data can be a useful factor in programming decisions. For example, we know that "Wonder Pets!" has experienced increasing demand over the last 90 days, and the show's demand spiked in late January 2024. In light of this, executives could consider scheduling more airtime for the show in future to capitalize on this increased level of interest.
Furthermore, comparing audience demand for "Wonder Pets!" across different markets reveals valuable insights. For example, despite being an American show, "Wonder Pets!" outperforms the demand of the average TV show in the Philippines, Malaysia, Canada, New Zealand, Netherlands, Ireland, Estonia and Mexico. By examining the show’s demand across different markets, entertainment executives can determine where to better promote or license it.
Demand data can also inform decisions for distribution and acquisition. The fact that "Wonder Pets!" has a higher demand than 88.8% of all comedy titles in the United States suggests that it would be a good addition to a platform's comedy library. Distributors and acquisition teams could use this information to approach the producers about acquiring the show rights for their platform.
Finally, demand data can assist with strategic long-term decisions such as spin-off potential ("franchisability") and the number of people interested in a show (reach), where "Wonder Pets!" scores poorly. The fact that this show is less likely to maintain a sustained level of audience engagement suggests that more marketing will need to be allocated for it than standout hits if it is to continue to perform.
To sum it up, entertainment executives can use demand data on any show or platform through Parrot Analytics' content valuation system to make informed decisions around content valuation, acquisition, distribution, and programming. Given the increasing competition in the entertainment industry, having access to demand data on specific titles can only assist executives to make better-informed decisions.
This is Wonder Pets!'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Wonder Pets! travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Wonder Pets! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wonder Pets!, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using global tv demand data from Parrot Analytics for Wonder Pets! in the United States. We provide our partners with extensive content capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.