The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, you can use demand data to make more informed decisions regarding content valuation, distribution, programming, and acquisitions. Let's take a look at how demand data for "Wrecked" in the US over the last 30 days can assist in making these decisions:
1. Content Valuation: "Wrecked" has a demand of 4.1 times the audience demand of the average show in the United States, indicating a positive reaction from viewers. By examining the demand data for the show, a TV executive can gain insight into how much the series is worth, baselining its value, and assessing its ability to drive subscriptions and mitigate churn.
2. Distribution and Programming Decisions: "Wrecked" has higher demand than 93.5% of all reality titles in the United States. This indicates that the show is performing well within its genre, making it an excellent choice for distribution and programming decisions.
3. Acquisition Decisions: Examining fans' tastes allows the content acquisition team to make better-informed decisions about what content would be a good fit for the platform. For example, viewers who like "Wrecked" also tend to enjoy reality shows such as "Love Island USA", "Iron Resurrection", and "Graveyard Carz."
4. Reach: Examining the top 10 global markets where "Wrecked" has the most in-demand helps the TV executive understand the show's reach. In this case, the US is "Wrecked"'s number one market globally, with good audience demand of 1.5x.
5. Travelability: The Parrot Pulse for "Wrecked" provides an independent measure of its global performance across six dimensions, and its travelability is okay. Travelability quantifies a show's international demand relative to its home market, which gives the team insight into where they should focus the content distribution based on the show's international appeal.
6. Franchisability: For "Wrecked," its franchisability is okay. This measurement quantifies the show's spin-off potential. If the franchisability of a show is high, producing derivative content can help increase overall ratings and revenue of the original show and the derivative content.
Besides these insights, TV executives can also gain insight into the optimum release strategy, pricing, and competitive benchmarking. Additionally, demand data can assess the ROI a specific title will bring, help TV executives decide which titles can retain and help to acquire subscribers, and altogether quantify the platform-specific marginal revenue contribution in a view to make better-informed financial decisions. All of these insights can assist the TV executives in making informed decisions, leading to a better chance of success in the highly competitive entertainment industry.
This is Wrecked's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Wrecked travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular tbs‘s Wrecked is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tbs and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wrecked, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for Wrecked in the United States. We provide our partners with meaningful television industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.