The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are tasked with making informed decisions about content acquisition and distribution. One powerful tool to do so is to leverage audience demand data, which can help you assess a title's value, gauge its audience appeal, and make more informed decisions about programming, marketing, and distribution strategies. In this context, let's examine the TV series "Wu-tang: An American Saga," using Parrot Analytics audience demand data to demonstrate how demand can inform content decision-making:
1. Content Valuation: "Wu-tang: An American Saga" has been shown to have outstanding audience demand, with 9.2 times the audience demand of the average show in the United States over the last 30 days. This indicates that the show may be considered a strategic asset for a streaming platform, and its value can be estimated using Parrot Analytics' content valuation system based on demand data. Using demand data can further help you assess the show's contribution to platform-specific marginal revenue and evaluate how the show drives engagement across the rest of the catalog.
2. Global IP Valuation: The demand data for "Wu-tang: An American Saga" can help you determine its global value and assess the most popular shows in different markets. While the show is ranked number one in the United States, it has good demand in other global markets as well, such as the UK, South Africa, France, Canada, Switzerland, the Netherlands, and Brazil. Harnessing this global demand can help you expand your platform's reach and further monetize your library.
3. Acquisition Decisions: Demand data can help you determine the opportunity to acquire or produce a specific type of content. For instance, leveraging the fanbase information for popular shows similar to "Wu-tang: An American Saga," such as "Succession," "Atlanta," and "Curb Your Enthusiasm," can guide decisions for picking up similar titles that will help to attract new subscribers or retain existing ones.
4. Subscriber Retention and Acquisition: By analyzing audience demand data, you can select titles that will keep subscribers happy and attract new ones. "Wu-tang: An American Saga" has maintained an excellent level of demand in the US and other international markets, making it a title that can help with both acquisition and retention.
5. Programming Decisions: The demand spike in late March 2024 for "Wu-tang: An American Saga" can inform your programming decisions around how you release content. The spike in demand may indicate that fans are looking forward to a new season or possibly sparked by extra promotion. Also, the show's drop in rank by 25 spots suggest the need for re-evaluation and optimization of the marketing campaign.
Demand data holds the key to making more informed and data-driven content decisions. TV executives can leverage Parrot Analytics' demand data, such as for "Wu-tang: An American Saga," to drive content strategies such as production, acquisition, programming, and distribution. With this information in hand, decision-makers can make more informed content choices that take into account both the current state of demand and audience’s predicted future reactions to specific titles, enabling them to stay ahead of the competition and tackle potential risks effectively.
This is Wu-tang: An American Saga's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Wu-tang: An American Saga travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Wu-tang: An American Saga is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wu-tang: An American Saga, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using global tv demand metrics from Parrot Analytics for Wu-tang: An American Saga in the United States. We provide our partners with valuable entertainment industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.