The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive considering making content decisions or acquiring or distributing content, examining the audience demand data can help to make more informed decisions. Taking the example of "Wynonna Earp" for the month of March 2024 in the United States, we can demonstrate how demand data can help with content valuation, franchiseability, supply, and demand decisions.
Firstly, using demand data to value content is a crucial tool for executives making financial decisions. Demand data can reveal the dollar value contribution of any title to any platform in any region. In the case of "Wynonna Earp," demand is good at 6.7 times the average show, and with peak demand of 12.1 times the average over the course of the previous year. The demand has been increasing recently, making "Wynonna Earp" a valuable title for any platform.
Secondly, demand data can help with franchiseability decisions. For "Wynonna Earp," its franchisability, or spin-off potential, is good. Synergizing with another title, game or production can be a way for owners to monetize their assets further.
Thirdly, executives can make supply decisions based on demand data's analysis of audience preferences. In the case of "Wynonna Earp," examining the other top 10 global markets where the show is in-demand could be an insightful data point for entertainment executives. For example, the United Kingdom is "Wynonna Earp"'s number one market globally. Demand is very high in the United States, France, Israel, Bulgaria, Germany, Sweden, and Poland, which indicates that "Wynonna Earp" would travel well internationally.
Finally, demand data helps the programming departments create campaigns that drive engagement and can attract new subscribers to the platform. In the case of "Wynonna Earp," taking a deep-dive into the shared fan bases of the show (as evidenced by the audience preferences analysis) could help marketing executives target specific demographics with advertising campaigns.
Demand-driven analysis can also help executives with strategic decisions such as optimal pricing, assessing talent partnerships. It can identify the best strategies for distribution in local markets and help uncover under-monetized titles.
In conclusion, leveraging demand data can help entertainment executives to make better-informed decisions when it comes to content, acquisition, distribution, and programming. It offers an independent measure of a show's global performance across many dimensions and provides a granular view of audience engagement with titles. By taking a deep-dive into the demand data principles, the executives can extrapolate valuable insights about audience preferences that can help businesses to create more effective acquisition, production, and distribution strategies.
Wynonna Earp's travelability to the United States in the last 30 days is 91%, which means that the audience demand for Wynonna Earp is 91% of the demand in its country of origin, Canada. Click through to another market to discover how well Wynonna Earp travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CTV Sci-Fi Channel‘s Wynonna Earp is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CTV Sci-Fi Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wynonna Earp, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been altered on April 17, 2024, 2:03 p.m. PST using demand data from Parrot Analytics for Wynonna Earp in the United States. We provide our partners with extensive TV competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.