The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make informed content decisions, the demand data for "Xena: Warrior Princess" for the month of March 2024 in the United States can provide valuable insights. With an outstanding 8.6 times the audience demand of the average show in the United States over the last 30 days, and ranking at the 96.3th percentile in the drama genre, "Xena: Warrior Princess" has higher demand than 96.3% of all drama titles in the United States.
One way demand data can be used is for content valuation. By using Parrot Analytics content valuation system, we can reveal the dollar value contribution of "Xena: Warrior Princess" to any platform in the United States. Demand data can help answer questions such as, "How much is my show worth?" and "How popular is my show relative to the market average?" In this case, the popularity of "Xena: Warrior Princess" in the United States can be used to determine its dollar value contribution to specific platforms.
Demand data can also help with acquisition decisions. For example, we can compare the performance of "Xena: Warrior Princess" on a 1-year rolling basis vs the last 30 days. Although the show's peak demand was 12.6 times the average over the course of the entire year, it peaked at 9.7 times the average in the last 30 days, which is a 23.3% increase. This suggests that the show is becoming increasingly popular and may be a wise acquisition choice.
In terms of programming decisions, the metadata for "Xena: Warrior Princess" can be used to determine episode or season preferences amongst consumers. The show has a total of 134 episodes over six seasons, which can inform programming decisions around airing and scheduling of episodes. Additionally, understanding the top 10 global markets where "Xena: Warrior Princess" is most in-demand can inform programming decisions around localizing content for specific markets.
Demand data can also be used for distribution decisions. For example, the travelability of "Xena: Warrior Princess" is good, which quantifies the international demand relative to its home market. The show's strong audience demand across all platforms and good travelability can be used to inform decisions about distribution options in different regions.
Lastly, demand data can help with marketing and promotional decisions. For instance, looking at the show's momentum and its peak demand can help create a comprehensive marketing strategy ahead of the next premiere date. Knowing the most popular time for the show as well as its peak demand can also inform when the marketing and promotion strategy should begin.
In conclusion, the demand data for "Xena: Warrior Princess" is a valuable tool for making informed decisions around content valuation, acquisition, programming, distribution, and marketing. Entertainment executives can leverage this data to help determine the dollar value contribution of a title to a platform, how well a title is doing on a 1-year rolling basis, and the performance of a title in specific global markets.
This is Xena: Warrior Princess's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Xena: Warrior Princess travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Xena: Warrior Princess is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Xena: Warrior Princess, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for Xena: Warrior Princess in the United States. We provide our partners with extensive TV series workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.