The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing the demand data of a TV series can provide insights for informed decision making. Take the example of "Xena: Warrior Princess" in August 2023 in the United States. This show has been found to have an outstanding demand of 8.5 times the average show in the region, a demand that has been increasing recently. Using the demand data, here are some of the ways that can help entertainment executives in their content valuation, acquisition, distribution, and programming decisions:
- Content Valuation: By measuring the demand of a show across regions and platforms, Parrot Analytics' content valuation system can determine the dollar value of any title, to any platform, in any region. In this case, the outstanding demand for "Xena: Warrior Princess" in the United States is indicative of its high value to a platform in this region.
- Programming Decisions: The decreasing audience demand of "Xena: Warrior Princess" in the United States by 10.3% in August can help executives to identify areas of improvement that would retain viewership. Also, the information on popularity and shows that fans of "Xena: Warrior Princess" watch can help executives to create similar content and lead to upward momentum in demand.
- Acquisition Decisions: By analyzing the top 10 global markets where "Xena: Warrior Princess" is most in-demand, executives can identify regions where this TV series would be most profitable to acquire. For example, the global markets where the demand for "Xena: Warrior Princess" is good or outstanding are the US, the Netherlands, Canada, and the UK.
- Distribution Decisions: The show's outstanding longevity as well as good global demand and reach make it a good candidate for global distribution by a content distributor or a pay TV network.
- Content Decisions: Based on the global demand for the show and its similarity to other popular shows, entertainment executives can make informed decisions concerning the type of content that fans will be interested in.
In summary, extracting insights from the demand data of a TV series like "Xena: Warrior Princess" can assist entertainment executives in content valuation, acquisition, distribution, and programming decisions. Understanding the show's audience demand across platforms and regions can help entertainment executives in making informed decisions that impact the future of a TV series.
This is Xena: Warrior Princess's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Xena: Warrior Princess travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Syndication, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Xena: Warrior Princess.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Xena: Warrior Princess from partners like Syndication.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Xena: Warrior Princess? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Syndication to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Syndication by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Xena: Warrior Princess. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Syndication to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Xena: Warrior Princess), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Syndication by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Xena: Warrior Princess, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Xena: Warrior Princess is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Xena: Warrior Princess, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been altered on Sept. 29, 2023, 2:01 p.m. PST using global television demand datasets from Parrot Analytics for Xena: Warrior Princess in the United States. We provide our partners with essential television industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.