The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a content executive, it's critical to have access to insights into how TV series performs to make informed content or acquisition decisions, and this is where demand data comes in. Let's take the example of "Ya Boi Kongming!" that we have analyzed for the month of February 2024.
A critical question that comes up when considering acquiring or producing a series is "how popular is my show relative to the average market?" "Ya Boi Kongming!" has 6.4 times the audience demand of the average show in the United States, putting it in the top 8.6% of all TV shows, indicating good demand and popularity.
Another question executives consider is "what is the best release strategy for my content?" In this case, "Ya Boi Kongming!" experienced a surge in audience demand at the end of February 2024. Determining the factors that led to this trend spike can inform a successful release strategy for future content.
Demand data can also help in content valuation. Using the Parrot Analytics content valuation system, the dollar value contribution of any title to any platform, in any region, can be calculated. Given "Ya Boi Kongming!"'s high demand, it would rank well in this metric for content valuation.
Another valuable use of demand data is for decision making about supply and demand. Which types of content present an opportunity for acquisition or production? By examining the audience of "Ya Boi Kongming!", we can see which other shows fans like, for example, "Ranking Of Kings", "Demon Slayer: Kimetsu No Yaiba", and "Birdie Wing: Golf Girls' Story". This data allows executives to weigh up the possible success of content that shares a similar audience to the much-loved "Ya Boi Kongming!".
Finally, executives might consider which titles should be acquired or produced if they want to grow or retain their audience. Demand data reveals which shows perform the best with the current or potential audience. In this case, the audience demand for "Ya Boi Kongming!" increased during February 2024, indicating that the show is doing well and would likely perform well in the future.
Ya Boi Kongming! (パリピ孔明)'s travelability to the United States in the last 30 days is 50%, which means that the audience demand for Ya Boi Kongming! (パリピ孔明) is 50% of the demand in its country of origin, Japan. Click through to another market to discover how well Ya Boi Kongming! (パリピ孔明) travels internationally.
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Acquire the best shows from partners such as Tokyo MX to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ya Boi Kongming! (パリピ孔明)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Tokyo MX by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Ya Boi Kongming! (パリピ孔明), including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Ya Boi Kongming! (パリピ孔明) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ya Boi Kongming! (パリピ孔明), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 7:06 p.m. PST using global demand content analytics from Parrot Analytics for Ya Boi Kongming! (パリピ孔明) in the United States. We provide our partners with far-reaching TV insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.