The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in any aspect of the TV industry, having access to demand data can be incredibly helpful in making more informed decisions about content. As demonstrated through the analysis of "YOLO: Crystal Fantasy," demand data can provide insights into a variety of areas that can inform content decisions.
One way demand data can be applied is to content valuation. A content's value can be determined by the demand for it in a particular market and across different platforms. For example, by analyzing "YOLO: Crystal Fantasy's" demand data, an entertainment executive can estimate the economic valuation of the show relative to others and make data-based decisions on acquisition, distribution, programming, or content investment.
Demand data can also help understand the popularity of specific genres and themes with the audience. Another use case is identifying the potential cannibalization of audiences if a particular title is available on multiple services. An executive can use demand data to optimize the release strategy for a show, assessing the best time to launch the content. The data-driven approach can also save money on marketing, helping to identify the best upcoming production to optimize for success.
Moreover, demand data can be used for competitive benchmarking to compare the performance of a show against others in the market. It also allows the executive to identify new opportunity markets for content distribution, positioning a show to better attract subscribers. It can also help retain existing subscribers by choosing which titles to buy, depending on which please the current audience.
Global demand data helps entertainment executives make more informed content investment decisions. By analyzing show metadata through platforms like Parrot Analytics, executives can estimate the franchise potential of a specific IP. Additionally, travelability metrics provide insights into a show's international demand relative to its home market. Such information could inform the acquisition of a title, how much a platform should pay to maintain the rights to a series, or whether to invest further in spin-offs or related content.
In conclusion, the analysis of "YOLO: Crystal Fantasy" highlights how demand data can be used to make informed decisions related to content valuation, programming, acquisition, distribution, and investment with a data-driven, market-focused approach. With access to high-quality data, entertainment executives can save valuable resources while making informed decisions that influence the bottom line.
This is YOLO: Crystal Fantasy's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well YOLO: Crystal Fantasy travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for YOLO: Crystal Fantasy, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:04 p.m. PST using global demand analytics from Parrot Analytics for YOLO: Crystal Fantasy in the United States. We provide our partners with smart OTT workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.