The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics can provide entertainment executives with crucial information to help them make more informed content, acquisition, distribution, or programming decisions. Demand data is a powerful tool that can be used to analyze audience engagement with a particular TV show or any content, as well as the potential for future success.
Content Valuation is a critical element in decision making, and it is only made possible through demand data. Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. This valuation system’s economic approach powered by global content demand and supply can help provide answers to questions like, how much is my content worth to another streaming platform?
Based on our analysis of "You" in the United States for the month of March 2024, we can make some deductions about viewers' preferences and behavior. With 28.5 times the audience demand of the average show in the United States, it can be seen that "You" has exceptional demand. Its rise in rank by 32 spots in March 2024 compared to its performance in January 2024 can be used to predict future demand growth. The demand data can be analyzed in different regions too, as the show also ranks very highly in European markets like the United Kingdom.
Demand data can inform decisions concerning content acquisition. Identifying other shows that fans of a show like 'You' are interested in, can help executives in their decisions regarding the acquisition of new TV shows. From our analysis of "You," shows like "South Park," "Mythic Quest," "Better Call Saul," and "The Great British Bake Off" are other shows that fans of "You" also enjoy. Additionally, demand data can be used to assess the ROI a specific title will bring for a platform. Executives can find out how much to spend on content by leveraging demand data to track audience engagement, audience preference, world markets, and other parameters.
Demand analysis can also be leveraged to understand subscription retention. Executives can use data on popular shows to determine which titles to buy to keep subscribers engaged. Audience preferences are dynamic and executives should use Parrot Analytics' tools to determine what content to target to specific segments of their audience.
Furthermore, demand data can be used to assess optimal release strategy and pricing decisions, as well as help to inform pre-release marketing strategies. Executives can analyze demand data to decide the release dates and marketing campaigns that will, in turn, increase the show's popularity and year on year demand.
In conclusion, entertainment executives must keep a keen eye on audience demand when making content, acquisition, distribution, or programming decisions. The use of Parrot Analytics' demand tools can assist them in making informed decisions about content valuation, subscription retention, international expansion, marketing, and content discovery. As seen in the instance of "You," demand data analysis can predict demand growth, provide insights into viewer preferences, and allow executives to acquire or produce content that exhibits potential.
This is You's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well You travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. You), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s You is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for You, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 17, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for You in the United States. We provide our partners with extensive TV series know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.