The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data could provide insights to aid in content decision-making, acquisition decision-making, distribution decision-making, or programming decision-making. The demand data for "You're The Best, Lee Soon Shin" is an example of how an entertainment executive could utilize the insights from demand data.
Content Valuation: Using demand data, content valuation determines how much a specific title is worth. The demand data for "You're The Best, Lee Soon Shin" shows that this show has good demand in the United States, with 3.8 times the audience demand of the average show over the last 30 days. Executives could leverage this data to determine the dollar value contribution of this title in any given region. Additionally, the Parrot Pulse for "You're the Best, Lee Soon Shin" provides an independent measure of its global performance across six dimensions. Executives could utilize the measurement of this show's franchiseability, longevity, momentum, reach, travelability, and worldwide audience demand to inform its value as a strategic asset.
Programming Decisions: Using demand data can also aid in programming decisions, especially in terms of determining the popularity of the genre/category of a show. "You're The Best, Lee Soon Shin" is popular in the romance genre, with a rank at the 95.4th percentile in the United States. Executives could use this information to determine the popularity of romance dramas in their respective market segments, which could inform programming decisions.
Distribution Decisions: Demand data allows executives to assess the viability of a show's travelability, which quantifies its international demand relative to its home market. The Parrot Pulse for "You're The Best, Lee Soon Shin" notes that its travelability is "okay," meaning that while it does have worldwide audience demand across all platforms, it may not perform as well outside of its home country, South Korea. This could inform distribution decisions as executives assess the value of the show's international rights.
Marketing Decisions: Additionally, demand data can inform marketing decisions regarding region-specific marketing campaigns to target new subscribers or build viewer loyalty. The Parrot Pulse for "You're the Best, Lee Soon Shin" tells us that the demand for the show peaked in early January in the United States. This could inform marketing decisions regarding the timing of marketing campaigns to coincide with peak demand periods to capitalize on the buzz around a show.
In conclusion, demand data provides rich insights into a show's performance, informing executives about various facets such as its content valuation, travelability, momentum, franchisability, and reach. As such, executives can leverage these insights to make more informed content, distribution, programming, and marketing decisions. The demand data for "You're The Best, Lee Soon Shin" showcases the wide array of data points that executives can glean from demand data and how that information can be useful to achieve business outcomes.
You're The Best, Lee Soon Shin (최고다 이순신)'s travelability to the United States in the last 30 days is 151%, which means that the audience demand for You're The Best, Lee Soon Shin (최고다 이순신) is 151% of the demand in its country of origin, South Korea. Click through to another market to discover how well You're The Best, Lee Soon Shin (최고다 이순신) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for KBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for You're The Best, Lee Soon Shin (최고다 이순신), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
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