The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data that Parrot Analytics provides can assist content executives in making more informed decisions about their content. The recent audience demand for "You're The Worst" in the United States indicates that the show is performing well and has increased in popularity over the last month. This data can be used to help TV executives make informed content and programming decisions.
One way that demand data informs content valuation is by quantifying a series' contribution to a platform's revenue. The Parrot Analytics content valuation system can reveal the dollar value contribution of a title to any platform in any region, helping executives understand the value of their content. Using demand data, executives can also calculate the return on investment for a specific title for a given platform and estimate a TV series' ability to drive subscriptions and mitigate churn.
Demand data can also inform acquisition and distribution decisions. Such data can help executives evaluate how much a content library is worth to a platform over time and estimate cannibalization of audiences if a title is available on multiple services. By examining the top 10 global markets where a show is most in-demand, executives can identify where there may be an opportunity to acquire or distribute content.
Additionally, demand data can assist executives in making decisions about their pre-release marketing strategies. Through analyzing taste clusters, they can optimize their campaign ahead of the premiere and predict what audience may be more likely to engage with the content. Executives can also use demand data to inform scalable concept testing and identify what elements in existing content audiences like the most, and how to optimize an upcoming production for success.
Overall, demand data can help content executives in the TV and entertainment industry by providing valuable insights into the value of their content for their platforms and enabling them to keep up with changing audience trends and preferences. By leveraging demand data, executives can make more informed content, acquisition, distribution, and programming decisions, creating a more valuable experience for viewers and increasing the likelihood their business success.
This is You're The Worst's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well You're The Worst travels internationally.
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Acquire the best shows from partners such as FX to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. You're The Worst), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as You're The Worst, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s You're The Worst is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for You're The Worst, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using demand data from Parrot Analytics for You're The Worst in the United States. We provide our partners with deep TV industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.