The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking to acquire or distribute content, "Young & Hungry" can be a good choice. Demand data can help you make more informed content decisions. By analyzing its demand data, we can see that the demand for the show has been increasing recently, and during March, audience demand for the show has increased in the United States by 29.1%. Therefore, it can be expected that the show will continue to perform well and potentially attract new subscribers to an OTT platform or any other TV network. Additionally, with "Young & Hungry" having 6.2 times the audience demand of the average show in the United States over the last 30 days, the content valuation of the show seems to be at a premium level, and hence it can be considered as a strategic asset for any SVOD platform.
Demand data can also help in programming decisions as it provides insights into the type of shows that have peak demand, which can be useful for planning a programming schedule. For instance, other shows that fans of "Young & Hungry" also like are "Young Sheldon", "Vikings", "Game Of Thrones", "Grey's Anatomy", etc. Hence, considering the type of programming from similar shows can help in programming a better schedule, which can ultimately help in retaining the audience.
Travelability is another dimension that can help in acquisition decisions. "Young & Hungry" has a poor travelability score, which quantifies a show's international demand relative to its home market. However, by examining the top 10 global markets where "Young & Hungry" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. Hence, even though the show does not have high travelability, it has the potential to attract audiences in other markets as well.
Furthermore, franchises and spin-offs are crucial in the entertainment industry, and the ability of a show to have franchisability can be an important factor. For "Young & Hungry", the spin-off potential is poor, and hence it may not be considered as an ideal show for franchising or creating spin-offs. Nevertheless, the good demand in the United States and other markets can help in distribution decisions.
In conclusion, the demand data for "Young & Hungry" shows that the show is doing well, especially in the United States. The recent increase in audience demand indicates that the show is likely to continue to perform well. Similarly, the high content valuation of the show suggests that it is a strategic asset for any streaming platform. The type of programming from similar shows can help executives in programming decisions. Lastly, although the show's spin-off potential is poor, its good demand in the United States and other markets can help in acquisitional and distribution decisions. By leveraging demand data, executives can make more informed content decisions, acquire or distribute titles with confidence, plan a better programming schedule and ultimately achieve success.
This is Young & Hungry's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Young & Hungry travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABC Family and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Young & Hungry, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using television demand content from Parrot Analytics for Young & Hungry in the United States. We provide our partners with comprehensive entertainment industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.