The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are numerous ways to leverage demand data, such as audience demand insights from Parrot Analytics, to make more informed content decisions, acquire content, or make programming and distribution decisions. One such example is the case of the classic TV show "Zorro (1957)."
Using Parrot Analytics' demand data, we can see that the show has 2.6 times the audience demand of the average show in the United States over the last 30 days. This information can be useful to content distributors seeking to acquire new content. Knowing the demographic and geographic targeted audience and which content to acquire will be crucial for growth and to remain in competition.
Alternatively, using the demand data, content can be reprogrammed and reallocated to ensure that audience demands are being met. In the case of "Zorro (1957)," we observe the audience demand has been decreasing recently, indicating a need for either a fresh reboot or more marketing. Responding to changing demand patterns that reveal a potential decrease in overall interest can help content distributors to stay ahead of competitors.
The Parrot Pulse for "Zorro (1957)" provides data across six different dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. Content executives can use these six dimensions, including which countries are most interested in the show and digging deeper to reveal correlations with audience interests. For example, we know through Parrot Analytics that fans of "Zorro (1957)" also enjoy "Scooby-doo, Where Are You!", "Star Trek: Strange New Worlds," and other series which could equally interest this show’s audience. By acting on such insights, content creators and producers can get ideas on the target audience, the types and genres of content that appeal to them, and build franchises to enrich the brand.
Perhaps the most powerful application of demand data is in content valuation. Parrot Analytics has a content valuation system that quantifies the marginal revenue contribution of any title to any platform in any region. The system can determine how much a specific title or library of content would bring in revenue or cancelation of single titles, given region-specific audience demand data. Therefore, content creators and distributors can accurately estimate the ROI of acquiring or producing a new title or series upfront.
Parrot Analytics' demand data and analytics can help entertainment executives understand viewer preferences, monitor how content is performing in specific regions, determine what types of content will be popular in the future, make smart acquisition decisions, and measure the potential ROI. The demand data will help in making informed decisions, saving time and resources, while also enabling them to be competitive and relevant in the highly crowded entertainment industry.
This is Zorro (1957)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Zorro (1957) travels internationally.
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Acquire the best shows from partners such as ABC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Zorro (1957)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ABC by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Zorro (1957), including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ABC‘s Zorro (1957) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Zorro (1957), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been recreated on Nov. 28, 2023, 1:01 p.m. PST using global tv demand analytics from Parrot Analytics for Zorro (1957) in the United States. We provide our partners with valuable media industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.