Parrot Analytics logo
What is Demand? Why Demand? Industry Products Insights
TV ratings for 48 Hours in South Africa. CBS TV series

48 Hours

Original TV Network:
CBS
Genre:
Factual
Release type:
Network
IMDB Rating:
7.4

One of television's most popular true-crime series, investigating shocking cases and compelling real-life dramas with journalistic integrity and cutting-edge style.

How well is this TV series doing in South Africa?

Last 30 days
6.8x Difference from market average good
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Unlocking the Power of Demand Data: How '48 Hours' in South Africa Can Help Entertainment Executives Make Better Content Decisions

Parrot Analytics Insights - October 2023

If you're an entertainment executive responsible for content decisions, you can leverage demand data to make more informed decisions about content valuation, acquisition, distribution, and programming. By analyzing the demand data for a popular show "48 Hours" in South Africa, we can uncover useful insights and show you how demand data can be useful in making the right content decisions.

Content Valuation: "48 Hours" is currently exhibiting outstanding demand in South Africa, with 9.6 times the audience demand of the average show in South Africa. The demand for the show also increased recently. Using demand data, content valuation can be determined by revealing the dollar value contribution of any title, to any platform, in any region. Our content valuation system is powered by global content demand and supply information, so you can understand how much your show is worth to a streaming platform and what the baseline value of a title is.

Distribution and Programming Decisions: Through analyzing the Parrot Pulse measurement for "48 Hours," you can get an independent measure of its global performance across six dimensions. One of which is the travelability dimension, which quantifies a show's international demand relative to its home market. We found out that "48 Hours" has good travelability and has a global outstanding audience demand across all platforms. This data can help you determine which platforms to target for distribution of content tremendously.

Acquisition Decisions: By examining the top 10 global markets where "48 Hours" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. For instance, the United States is the number one market globally for "48 Hours," and the show achieved an outstanding audience demand of 10.7x in the United States. This information can help TV series financing companies, studios, and content distributors make informed acquisition decisions.

Programming Decisions: Other shows that fans of "48 Hours" also like are "Deadliest Catch," "Bering Sea Gold," "Invasion," among others. This type of insight can help you make more informed programming decisions by knowing which shows resonate with a specific audience. You can also use demand data to optimize your release strategy and pricing, address subscriber retention, and acquisition and make decisions concerning supply and demand.

Longevity and Momentum: The longevity and momentum dimensions of Parrot Pulse reveals how well an audience demand is maintained over time and the pace of growth, respectively. For "48 Hours," the show has outstanding longevity and momentum, indicating a sustained demand, and an increase in demand respectively. This information can help entertainment talent agencies partner with TV executives and producers to optimize marketing campaigns ahead of premieres, or to find other ways to monetize IP, such as developing spin-offs or franchises for the show.

In conclusion, using demand data from Parrot Analytics, entertainment executives can answer a host of questions ranging from content valuation, to decisions concerning acquisition, distribution, programming and supply and demand. By analyzing the demand data for "48 Hours" in South Africa, we have shown you how demand data can be useful in making more informed decisions about content. Entertainment executives can also leverage Parrot Analytics' content valuation system, powered by global content demand and supply information, to understand how much their show is worth to a streaming platform, and to make data-driven decisions based on the content's performance across different markets globally.

Special offer: Discover our global entertainment analytics software and activate our best offer now: As a new customer you can save 37% on your first month or 62% on your first year!

How fast is demand for 48 Hours growing?

Last 30 days
-42.5% Change in demand
On a rolling 30-day average basis, we compare TV demand in South Africa for 48 Hours to the preceding 30 days: Demand has decreased by -42.5%

Factual performance

Last 30 days
99.3% Percentile rank
48 Hours ranks at the 99.3th percentile in the Factual genre. This means 48 Hours has higher demand than 99.3% of all Factual titles in South Africa
Title position in Factual
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
22% Travelability to South Africa

48 Hours's travelability to South Africa in the last 30 days is 22%, which means that the audience demand for 48 Hours is 22% of the demand in its country of origin, United States. Click through to another market to discover how well 48 Hours travels internationally.

Powering the content industry

Who are you in the industry?

Capture more value from global content opportunities

Industry
  • Strategy-Board Created with Sketch.
    Project risk and return based on market demand factors.
  • Chart-DD Created with Sketch.
    Increase the accuracy of predictions by leveraging unique consumer demand datasets with strong correlations to financial results.
  • Switch Created with Sketch.
    Validate investment hypothesis prior to the release of financial results data.
  • Shape Created with Sketch.
    Build more robust financial models that adjust immediately to consumer trends.
  • Strategy Created with Sketch.
    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Capture more value from content opportunities in South Africa as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Factual genre and assess the strengths and weakness of the competition’s content e.g. CBS, leading to increased commercial efficiency and ROI.

Contact us

Support casting decisions with empirical facts

Industry
  • Handshake-1 Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Document-Star Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Throphy Created with Sketch.
    Reveal hidden talent insights to determine who is truly worth an investment.
  • Strategy-Board Created with Sketch.
    Inform agency strategy formulation with empirical content metrics to discover new business opportunities.
  • Money Created with Sketch.
    Promote and market cast with confidence leading to increased prestige and industry impact.

Support casting decisions with empirical market data for South Africa. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as 48 Hours.

Contact us

Produce with confidence and mitigate downside risks

Industry
  • Document-Star Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Bomb Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Advice Created with Sketch.
    Explore markets using audience demand data to discover lucrative new sales opportunities.
  • Handshake-2 Created with Sketch.
    Decrease production risks by combining content genome insights with demand data.
  • Money Created with Sketch.
    Increase the likelihood of a successful series and create content that is highly in-demand.

Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Factual. Using audience demand data, explore markets such as South Africa to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as 48 Hours from partners like CBS.

Contact us

Fuse art with science for the next global hit

Industry
  • Document-Star Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Chart-DD Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
  • Target Created with Sketch.
    Project risk and return based on market demand factors.
  • Bomb Created with Sketch.
    Decrease investment risks with content genome insights.
  • Strategy Created with Sketch.
    Easily prioritize markets for expansion and align strategy with the maturity level of every market.

Studios in South Africa are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Factual) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

Contact us

Lead global content negotiations with authority

Industry
  • Celebrations Created with Sketch.
    Build more robust financial models that adjust immediately to consumer trends.
  • Strategy-Board Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Handshake-2 Created with Sketch.
    Explore markets using audience demand data to discover lucrative new sales opportunities.
  • Money Created with Sketch.
    Lead commercial negotiations with confidence by understanding what content audiences are demanding in any market.
  • Chart-DD Created with Sketch.
    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Are you seeking distribution for 48 Hours? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as South Africa, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

Contact us

Maximize advertising revenues from new audiences

Industry
  • Document-Star Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money Created with Sketch.
    Harnesses audience demand datasets to gain programming insights that maximize ad sales.
  • Money-Hand Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • People-Diverse Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Target Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.

Maximize advertising revenues from new audiences in South Africa. Contact us now to leverage a return-focused selection criteria for title acquisition from CBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as 48 Hours. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

Contact us

Acquire the best shows to fortify your competitive position

Industry
  • Money Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • Target Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Money-Hand Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • People-Diverse Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
  • Sports-Tee Created with Sketch.
    Uncover which sports are most in demand and reveal audience and brand affinity for advertising, marketing and promotion opportunities.

Acquire the best shows from partners such as CBS to fortify your competitive position in South Africa. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 48 Hours), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

Contact us

Command your niche with maximum net subscriber adds

Industry
  • Money Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money-Hand Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
  • Target Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Document-Star Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.

Command your Factual genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including South Africa. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

Contact us

Deploy high impact entertainment marketing strategies

Industry
  • Target Created with Sketch.
    Improve marketing effectiveness and efficiency by activating precise audiences for all content brands.
  • Strategy Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
  • Switch Created with Sketch.
    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
  • Strategy-Board Created with Sketch.
    Inform strategy formulation with empirical content metrics.
  • Money Created with Sketch.
    Qualify the right audience for your campaigns with confidence.

Deploy high impact entertainment marketing strategies across all genres including Factual. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as 48 Hours, including those that have not even been released. Appeal to your target markets, including South Africa, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.

Contact us

Discover more insights

Over the last 7 days, people who watch 48 Hours also watch:

DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

$99
USD per month
Pay monthly

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Parrot Analytics Originals

Our collection of the most thought-provoking article series, stacked with strategic insights to help you navigate the future.

Exclusive Trend Reports

Exclusive analyses on global, regional and local content and audience trends, keeping you ahead of the curve and helping you stand out.

Industry Workflow Solutions

Step-by-step guides on how to maximize success in the areas of acquisition, marketing, sales & distribution, infrastructure and more.

None None

Breaking Industry Analyses

Be the first to receive breaking industry reports, topical analyses and timely reminders of what matters most right now.

Global Market Insights

Regular updates of genre, platform and title insights across North America, Latin America, Asia and MENA.

DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 48 Hours, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.

This page has been updated on March 28, 2024, 3:51 p.m. PST using global tv demand data from Parrot Analytics for 48 Hours in South Africa. We provide our partners with essential entertainment industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.