The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can provide valuable insights for entertainment executives when making content, acquisition, distribution, and programming decisions, and this is demonstrated by the analysis of "America's Got Talent" in South Africa during October 2023.
One of the main advantages of demand data is that it enables content valuation, which can guide executives on how much a content library is worth to a platform over time. Parrot Analytics' content valuation system, which is powered by global content demand and supply, can reveal the dollar value contribution of any title, to any platform, in any region. It can also answer questions such as how much a series is worth, how it performs as an acquisition-driving or churn-reducing title, its baseline value, and its value of exclusivity.
In South Africa, "America's Got Talent" has been in-demand with 10.9 times the audience demand of the average show in the country over the last 30 days. This indicates that the demand for this show is outstanding, and that only 2.7% of all TV shows have this level of demand. Despite a recent decrease, the show's demand is exceptional and ranks at the 99.9th percentile in the reality genre, in October.
Content executives can also use demand data to gauge the global appeal of a title. "America's Got Talent" has a high travelability score, meaning that it has exceptional international demand relative to its home market in the United States. By examining the top 10 global markets where this show is most in-demand, entertainment executives can assess the popularity of the show and target potential markets where its popularity is high. They can also use demand data to determine the best release strategy, the best pricing, or the most popular genres in a specific market to attract new subscribers.
The momentum of a show, the pace of growth, and longevity, how well audience demand is maintained over time, are other critical factors that executives must consider when making strategic decisions. For "America's Got Talent," these dimensions are exceptional, indicating that the show has stable and consistent demand trends over time.
Furthermore, content executives can identify new opportunity markets and franchise potential through under-monetized titles. By considering Parrot Analytics' overview of show metadata, they can determine which of a title's specific elements fans like the most, what upcoming developments should be optimized for success and what type of content is valuable to fans.
Lastly, entertainment executives can dive deeper into Parrot Analytics' data by using affinity analysis, taste clusters, and competitive benchmarking to acquire or distribute content, ensure their content is being seen by the right audience, and optimize marketing campaigns, helping them to make more informed and strategic decisions.
America's Got Talent's travelability to South Africa in the last 30 days is 43%, which means that the audience demand for America's Got Talent is 43% of the demand in its country of origin, United States. Click through to another market to discover how well America's Got Talent travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s America's Got Talent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for America's Got Talent, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 4:38 a.m. PST using global demand datasets from Parrot Analytics for America's Got Talent in South Africa. We provide our partners with deep OTT insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.