The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For TV executives looking to make more informed content decisions, demand data can be a powerful tool. Taking the example of "Below Deck Mediterranean" in South Africa during October 2023, here are some ways that demand data can be used to make more informed decisions.
Content Valuation: "Below Deck Mediterranean" had an outstanding audience demand in South Africa that was 10.9 times higher than the average show, indicating the show's high monetary value contribution to any platform in the region. By leveraging demand data insights with Parrot Analytics' content valuation system, executives can quantify the dollar value of the show compared to other titles in the region, allowing them to determine how much they can spend on content acquisition or production to maximize ROI.
Acquisition Decisions: "Below Deck Mediterranean" saw an increase in demand in South Africa by 39.2% during October 2023, and is part of a successful franchise with other popular shows such as "Below Deck Sailing Yacht" and "Below Deck". By analyzing demand data, executives can identify which shows drive engagement and interest among their subscribers, and make informed decisions about which shows to acquire or produce.
Distribution Decisions: By examining the top 10 global markets where "Below Deck Mediterranean" is most in-demand over the last 30 days, we found that the show outperforms the demand of the average TV show in each of these markets. The United States is its number one market globally, with an outstanding audience demand of 11.3x -- almost 2 times as much as the demand in South Africa. Leveraging market-specific demand data can help executives identify the best markets to distribute a specific show to maximize revenue potential.
Programming Decisions: The Parrot Pulse for "Below Deck Mediterranean" provides an independent measure of its global performance across six dimensions, including its worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. By tracking these metrics, executives can better understand how their content is performing relative to the competition and identify opportunities for improvement or expansion.
In conclusion, demand data can be a powerful tool for TV executives looking to make more informed content, acquisition, distribution, and programming decisions. By leveraging demand data insights, executives can gain a better understanding of how their content is performing, identify valuable franchises and trends, and make data-driven decisions that drive revenue and viewer engagement.
Below Deck Mediterranean's travelability to South Africa in the last 30 days is 84%, which means that the audience demand for Below Deck Mediterranean is 84% of the demand in its country of origin, United States. Click through to another market to discover how well Below Deck Mediterranean travels internationally.
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Acquire the best shows from partners such as Bravo to fortify your competitive position in South Africa. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Below Deck Mediterranean), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Bravo‘s Below Deck Mediterranean is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Bravo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Below Deck Mediterranean, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:03 p.m. PST using analytics from Parrot Analytics for Below Deck Mediterranean in South Africa. We provide our partners with deep TV analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.