The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are constantly trying to make informed decisions on content, programming, acquisitions, and distribution. Utilizing demand data can give you a competitive advantage in this fast-paced industry. Demand data can help you make informed decisions to drive revenue. Let's use the show "Family Guy" as an example of how demand data can be used to make content decisions.
Understanding Audience Demand
"Family Guy" achieved an exceptional level of audience demand, with 13.0 times the audience demand of the average show in South Africa over the last 30 days. It is essential to understand how your show is performing compared to other titles in the market. Knowing if your show's demand is higher or lower than the standard will help you understand and evaluate its true worth as an asset. In this example, as a TV executive, you should know that "Family Guy" has an outstanding level of audience demand and only 2.7% of all TV shows have this level of demand, which means this show is highly valued.
Comparing its Demand Performance
Comparing the performance of the show on a yearly basis with its demand performance in the last 30 days can help you get insights into how your show is doing. In this example, "Family Guy" saw an increase in demand over the last month, indicating that the show is more popular now than it was over the last year.
Understanding its Global Performance
Understanding the global performance of your show, especially its international demand relative to its home market, will allow you to optimize your distribution strategy. In this example, the show is continually outperforming the demand of the average show in the top ten global markets where it is most in-demand. Understanding how well your show is received internationally will help guide you in your decision-making process about international distribution.
Knowing What Clicks With Your Audience
Examining the shows that fans of "Family Guy" prefer can indicate which genre resonates with your audience, and it can help you identify gaps that you can fill with your content. In this example, you can note the popularity of animated shows and comedies.
Understanding its Parrot Pulse
The Parrot Pulse provides an independent measure of your show's global performance across six dimensions: audience, travelability, longevity, momentum, franchisability, and reach. In this example, "Family Guy" has exceptionally high scores across all six dimensions, making it a valuable asset.
In summary, utilizing demand data can help TV executives make informed decisions about content and programming. In this example, it is clear that "Family Guy" is an exceptionally valuable asset. Knowing this information can guide the decision-making process of TV executives about acquisitions, distribution, and programming decisions. Understanding audience demand, comparing a show's performance, knowing what clicks with your audience, understanding global performance, and understanding its Parrot Pulse is essential for informed decision-making.
Family Guy's travelability to South Africa in the last 30 days is 36%, which means that the audience demand for Family Guy is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Family Guy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Family Guy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Family Guy, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on March 29, 2024, 7:24 a.m. PST using demand analytics from Parrot Analytics for Family Guy in South Africa. We provide our partners with essential television industry workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.