The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for "Foundation" in South Africa during October 2023 provides insights that can be valuable for making informed content decisions, programming, and distribution decisions. Firstly, the outstanding demand for the show in the region, which is 12.2 times the average TV show, highlights its popularity and suggests that it could be valuable content for acquiring and distributing. The global demand figures and its strong performance in the United States, Russia, and other major markets further confirm the show's international appeal and travelability, which indicates that it could have potential value as a global content asset.
The decrease in demand for the show during October, however, indicates that while it has been popular, it may have potentially reached peak demand. It is essential for content executives to pay attention to trends in audience demand data to understand how popular their content is and ensure that programming decisions support and steer current trends, or reverse negative trends.
Demand data can also help with programming decisions beyond selecting titles to acquire, distribute, or produce. It can be used to identify the best release strategies, like the poignant moment of when demand for the show spiked late in October and the show ranking at #29 in SA, or plan marketing campaigns around upcoming events or premieres.
Additionally, understanding what other shows viewers of "Foundation" like can provide valuable insights into audience preferences and help identify opportunities for spin-offs or franchises, which, from the demand data provided, shows substantial franchisability potential.
Finally, the demand data can be used for content valuation to quantify the dollar value contribution of the show to any platform in any region. Content executives can understand their contents' worth, calculate ROI, measure marginal revenue contributions, and determine how the show drives engagement across their catalog utilizing Parrot Analytics' content valuation system.
In conclusion, tracking audience demand data can provide content executives with insights that can inform acquisition, programming, distribution, and content valuation strategies. The use of demand data has the potential to help entertainment executives maximize the value of the content they produce, acquire or distribute by giving them a clearer understanding of their target audience and their interests.
Foundation's travelability to South Africa in the last 30 days is 40%, which means that the audience demand for Foundation is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Foundation travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Foundation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Foundation, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 18, 2024, 12:42 p.m. PST using demand datasets from Parrot Analytics for Foundation in South Africa. We provide our partners with far-reaching content expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.