The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are several ways that you can utilize the insights from demand data for "Mickey And The Roadster Racers (Mixed-Up Adventures)" to make more informed content and programming decisions.
Firstly, you can use demand data to determine the show's content valuation. By analyzing the demand for this show, you can determine the dollar value contribution of the title to any platform in South Africa and globally. With an audience demand that is 10.7 times the average show in South Africa, this title has outstanding demand, and can be considered a valuable asset for any platform that acquires or produces it.
Secondly, by examining the top 10 global markets where "Mickey And The Roadster Racers (Mixed-Up Adventures)" is most in-demand, you can identify potential opportunities for distribution, as well as gain insights into local whitespaces and popular genres in different markets. For instance, with outstanding demand in markets such as New Zealand, Kenya, Ireland, United Kingdom, Israel, Nigeria, and Belgium, you can consider acquiring distribution rights to ensure that the show is seen by the right audience in these markets.
Thirdly, with demand data, you can make more informed programming decisions by leveraging information on trending genres and how a particular series fits within that genre. For example, the data shows that fans of "Mickey And The Roadster Racers (Mixed-Up Adventures)" also like "Puppy Dog Pals", "Spongebob Squarepants", "PAW Patrol", amongst others. This information allows programming executives to explore other related titles on their platform that could also have strong demand, and that their audience may enjoy as well.
Lastly, executives can use demand data to optimize their marketing campaigns in the lead up to a new season of an established series such as "Mickey And The Roadster Racers (Mixed-Up Adventures)". By examining peaks in demand and understanding what contributed to those peaks, marketing campaigns can be tailored accordingly for maximum impact. Demand data can also provide insights into how marketing budget should be allocated in order to maximize future content investments, as well as what type(s) of content exhibit opportunity to acquire or produce by identifying those that have the greatest potential in the current market.
Overall, demand data is a critical tool for entertainment executives to understand trends and make informed decisions about content valuation, acquisitions, distribution, and programming. When properly used, demand data enables entertainment companies to remain competitive in the market and deliver content that resonates with a global audience.
Mickey And The Roadster Racers (Mixed-Up Adventures)'s travelability to South Africa in the last 30 days is 17%, which means that the audience demand for Mickey And The Roadster Racers (Mixed-Up Adventures) is 17% of the demand in its country of origin, United States. Click through to another market to discover how well Mickey And The Roadster Racers (Mixed-Up Adventures) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Mickey And The Roadster Racers (Mixed-Up Adventures) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mickey And The Roadster Racers (Mixed-Up Adventures), for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 11:10 p.m. PST using global demand datasets from Parrot Analytics for Mickey And The Roadster Racers (Mixed-Up Adventures) in South Africa. We provide our partners with comprehensive SVOD analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.