The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, if you're looking to acquire a new show, such as "Peaky Blinders," or distribute an existing show in South Africa, it is important to analyze audience demand data to understand how well your content will perform in the market. In this case, we have analyzed the audience demand for "Peaky Blinders" in South Africa.
You can use the audience demand data to estimate the potential value of acquiring the series or to assess its value as part of your content library. "Peaky Blinders" has an exceptional audience demand in South Africa, having 11.7 times the average demand for a title. By using Parrot Analytics content valuation system, you can assess the economic value of the content and its contribution to your platform's revenue. Furthermore, content valuation through demand data enables you to understand how well a title is performing compared to other titles in the market and helps you estimate the potential cannibalization of audiences on multiple services.
Understanding which markets your content performs best in is essential to deciding how to allocate your resources. By analyzing the top ten global markets for "Peaky Blinders," you can ensure that you are distributing your content effectively. According to the analysis, the United Kingdom and the United States are the top markets for the show. You can use this information to decide where to prioritize marketing promotional efforts or to seek out distribution opportunities in markets with high demand.
In terms of programming decisions, the demand data reveals invaluable insights into what type of content audiences are receptive to. A show like "Peaky Blinders," for instance, ranks highly in the history genre, indicating that audiences are showing a strong preference for historical dramas. Furthermore, analysis of audience affinity reveals that fans of "Peaky Blinders" also tune in to shows like "Better Call Saul," "Game of Thrones," and "Loki," highlighting the key attributes audiences are drawn to.
Moreover, understanding the longevity of a show can be crucial in planning your content pipeline. "Peaky Blinders" has maintained exceptional audience demand in South Africa over a long period, implying that the show has strong potential to retain audiences over time. This information can assist you in making programming and content acquisition decisions that prioritize content that has lower churn rates.
Another usefulness of the demand data is that the platform-specific marginal revenue contribution of a specific title to your platform can be quantified. In this case, the show's momentum has been exceptional, attesting to the popularity the show is garnering. This information can be utilized to aid in understanding how much to spend on the content and to assess the show’s ability to drive subscriptions and mitigate churn.
Understanding the global appeal of a show is another area in which Parrot Analytics' demand data can help you. The travelability dimension measures a show's international demand relative to its home market. In this case, "Peaky Blinders" has exceptional travelability, indicating it has high global appeal. For a company looking to expand globally, this type of information can be invaluable in deciding which content to acquire or produce.
In conclusion, audience demand data can provide valuable insights that aid in making informed content acquisition, distribution, and programming decisions. By examining audience demand data for "Peaky Blinders," our analysis has demonstrated how demand data can help entertainment executives make more informed decisions. Demand data can also be used to estimate the economic value of content, study the performance of a show in a particular market, and assist in developing effective marketing campaigns.
Peaky Blinders's travelability to South Africa in the last 30 days is 52%, which means that the audience demand for Peaky Blinders is 52% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Peaky Blinders travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in South Africa as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. BBC Two, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for South Africa. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Peaky Blinders.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as South Africa to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Peaky Blinders from partners like BBC Two.
Studios in South Africa are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Peaky Blinders? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as South Africa, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as BBC Two to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in South Africa. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC Two by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Peaky Blinders. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC Two to fortify your competitive position in South Africa. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Peaky Blinders), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Two by incorporating country-specific trend and market demand factors for all markets including South Africa. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Peaky Blinders, including those that have not even been released. Appeal to your target markets, including South Africa, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Peaky Blinders is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Peaky Blinders, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for Peaky Blinders in South Africa. We provide our partners with far-reaching TV industry analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.