The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for a particular TV show can greatly inform content and acquisition decisions. In this example, "Rick And Morty" has 17.2 times the audience demand of the average show in South Africa, has been increasing recently, and achieved the peak rank of #2 in the country. This information can help executives in South Africa evaluate the show's potential popularity and value to their platform or network.
By examining audience demand in other global markets, executives can also determine the travelability of a show. "Rick And Morty" has exceptional demand in multiple territories, including the United States, Russia, United Kingdom, Australia, and Canada. This information can help executives understand the potential reach of a show, and whether it may be successful in multiple markets.
Demand data can also inform programming decisions, particularly in relation to scheduling and promotion. By examining demand spikes, executives can identify which episodes or moments in a show are resonating with audiences. For example, demand for "Rick And Morty" spiked in late October 2023 in South Africa, indicating that something about the show caught viewers' attention at that time. This information can be used to adjust programming strategies to capitalize on moments of high demand.
Utilizing demand data can also help with content valuation. Parrot Analytics's content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. In the case of "Rick And Morty", its audience demand across multiple territories and its exceptional ratings in South Africa can be used to determine its value to a platform or network in that region.
Finally, understanding audience demand can also inform distribution decisions. By examining the popularity of "Rick And Morty" in different territories, executives can determine which markets may be a good fit for the show. Additionally, demand data can inform decisions around partner or affiliate networks and platforms.
Overall, demand data provides invaluable insights for entertainment executives looking to make informed content, acquisition, distribution, and programming decisions. By examining audience demand for a particular show like "Rick And Morty", executives can determine its travelability, longevity, momentum, franchisability, and reach, and use that information to make strategic decisions for their respective companies.
Rick And Morty's travelability to South Africa in the last 30 days is 29%, which means that the audience demand for Rick And Morty is 29% of the demand in its country of origin, United States. Click through to another market to discover how well Rick And Morty travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Rick And Morty is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rick And Morty, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been changed on Feb. 28, 2024, 1 p.m. PST using global demand datasets from Parrot Analytics for Rick And Morty in South Africa. We provide our partners with meaningful television series competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.