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TV ratings for Saturday Night Live in South Africa. NBC TV series

Saturday Night Live

Original TV Network:
NBC
Genre:
Comedy
Release type:
Network
IMDB Rating:
8.0

A famous guest host stars in parodies and sketches created by the cast of this witty show.

How well is this TV series doing in South Africa?

Last 30 days
8.8x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Unlocking The Power Of Demand Data: How 'Saturday Night Live' Sets The Bar For Smart Content Decisions

Parrot Analytics Insights - October 2023

As an entertainment executive, you strive to make informed decisions about content production, acquisition, distribution, and programming that ensure your organization's success. One effective way to achieve this is through the use of demand data. Let us take the example of "Saturday Night Live" and understand how demand data can help with different strategic decision-making scenarios.

Firstly, demand data can enable effective content valuation by providing insights into what is popular in a given market. For instance, the demand for "Saturday Night Live" in South Africa has been exceptional compared to average demand for TV shows in the country. This indicates that it enjoys high popularity and can be viewed as a strategic asset for any streaming platform targeting South African audiences. Additionally, knowing how much a show like this is worth to any platform in a specific region can be determined by analyzing a show’s audience demand trends.

Secondly, demand data can help entertainment executives to quantify a show's ability to drive subscriptions and mitigate churn. If a late-night comedy show like "Saturday Night Live" has a large following, it can drive sign-ups and retain subscribers for an SVOD service.

Furthermore, demand data can enable finding new opportunity markets for content distribution, particularly by identifying local whitespaces i.e., popular genres or content categories that are under-served by the current market offerings. Through its various features like demand analysis, reach, travelability, momentum, and more, using Parrot Analytics, executives can gather insights to guide supply and demand decisions, helping to determine what types of content exhibit opportunities to acquire or produce.

Fourthly, the role of demand data is crucial in making decisions regarding distribution. Television executives often need to make decisions about which platforms to sell or license their content to. Insights from demand data can help them understand which platforms to target for distribution of their content, considering where there is high demand. The travelability feature of the Parrot Analytics assessment framework can also be used here as a measure of how well a show can do globally.

Finally, demand data is also useful for mapping out global appeal, identifying how well a show is doing in different parts of the world, which informs decisions on global expansion strategy. With "Saturday Night Live," executives can identify which countries this show is in high demand and allocate funds accordingly. Furthermore, demand data can enable better decision-making for release strategy and pricing — knowing the periods when demand for the show is high means executives can choose to release new episodes at appropriate times or schedule re-runs accordingly, driving engagement and overall demand.

In conclusion, the entertainment industry is highly competitive, and success depends on making informed decisions. Demand data is a vital tool that can provide executives with insights into content valuation, audience engagement, supply and demand curve, acquisition, distribution, programming, recurring franchise opportunities and much more. Analyzing a show like "Saturday Night Live" can offer executives insights in securing the success of future productions in her/his own way.

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More news about Saturday Night Live:

How fast is demand for Saturday Night Live growing?

Last 30 days
+44.1% Change in demand
On a rolling 30-day average basis, we compare TV demand in South Africa for Saturday Night Live to the preceding 30 days: Demand has increased by 44.1%

Comedy performance

Last 30 days
99.7% Percentile rank
Saturday Night Live ranks at the 99.7th percentile in the Comedy genre. This means Saturday Night Live has higher demand than 99.7% of all Comedy titles in South Africa
Title position in Comedy
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
15% Travelability to South Africa

Saturday Night Live's travelability to South Africa in the last 30 days is 15%, which means that the audience demand for Saturday Night Live is 15% of the demand in its country of origin, United States. Click through to another market to discover how well Saturday Night Live travels internationally.

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How popular is Saturday Night Live around the world?

Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Saturday Night Live is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch Saturday Night Live also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Saturday Night Live, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.

This page has been changed on March 18, 2024, 12:43 p.m. PST using television demand metrics from Parrot Analytics for Saturday Night Live in South Africa. We provide our partners with extensive media industry capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.