The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive working in the entertainment industry, you know that understanding audience demand is crucial to making informed content decisions. Parrot Analytics can help by providing insights into audience demand that can inform programming, distribution, acquisition, and content decisions. Let's take the example of "Scorpion," a TV series with a high level of demand in South Africa.
One way in which understanding audience demand can help you make content decisions is through content valuation. By analyzing the demand data of a TV series, you can determine its dollar value contribution to any platform, in any region. You can also use demand data to assess the TV series' ability to drive subscriptions and mitigate churn. For "Scorpion," we know that it has 8.1 times the audience demand of the average show in South Africa over the last 30 days, which means it has outstanding demand. This piece of information can be used to identify the show as a valuable asset for any streaming platform or network in the country.
You can also use demand data to make acquisition decisions. For instance, is "Scorpion" a title worth acquiring for distribution in South Africa, or is it too expensive? Parrot Analytics' content valuation system is powered by global content demand and supply and can provide accurate answers to such questions. By analyzing the demand data for "Scorpion," we know that it ranks 99.3% percentile in the drama genre in South Africa, making it a valuable acquisition target for any network looking to add a popular drama to its programming lineup.
Another way in which demand data can inform distribution and programming decisions is by providing insights into content performance over time. For "Scorpion," we know that its audience demand in South Africa has been increasing recently, and its longevity, the measure of how well audience demand is maintained over time, is exceptional. This means that the show would likely perform well with repeated broadcasts, and therefore, should be factored into any network's programming decisions.
Additionally, understanding demand data can guide marketing and promotional strategies. By examining the most popular shows and genres among your audience, you can identify what content to promote to keep current audience happy and what to promote to acquire new subscribers. It is noteworthy that "Scorpion" had a demand spike in late October 2023, making it an attractive candidate for any network looking to air new episodes of the TV series.
Finally, the demand data of "Scorpion" can help you decide which global markets to target for distribution. For instance, while demand for the show is outstanding in South Africa, it is also doing well in other markets such as the USA, Brazil, and Canada. This means that any network looking to distribute the show can leverage its current popularity in these markets to attract new subscribers.
In conclusion, understanding audience demand is crucial for making informed content decisions. In the case of "Scorpion," its outstanding demand in South Africa and other global markets, as well as its exceptional longevity and momentum, make it a valuable asset for any network's programming lineup. By relying on Parrot Analytics' content valuation system to analyze demand data, you can make more informed decisions about content acquisition, distribution, programming, and marketing.
Scorpion's travelability to South Africa in the last 30 days is 44%, which means that the audience demand for Scorpion is 44% of the demand in its country of origin, United States. Click through to another market to discover how well Scorpion travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in South Africa. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Scorpion), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Scorpion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Scorpion, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:04 p.m. PST using global demand data from Parrot Analytics for Scorpion in South Africa. We provide our partners with deep media industry know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.