The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the increasingly competitive world of entertainment, the ability to make informed decisions is critical. Demand data is an essential component of the decision-making process, providing executives with a comprehensive understanding of their audience and how their content is performing in the global market. The following analysis of "Secret Invasion" for the month of October 2023 in South Africa provides insight into how demand data can help executives make more informed content acquisition, distribution, and programming decisions.
One of the most significant benefits of demand data is the ability to value content accurately. Parrot Analytics' demand-based content valuation system allows content creators and distributors to determine a title's worth accurately. The content valuation system takes into account global content demand and supply to reveal the dollar value contribution of any title to any platform in any region. "Secret Invasion" in South Africa has a demand that is 11.7 times higher than the average show, indicating that it has significant value in that market.
Demand data also enables executives to identify global and regional trends quickly. For example, "Secret Invasion" is one of the most in-demand shows in South Africa in the mystery genre, with higher demand than 99.8% of all mystery titles in the country. Executives can leverage this data to make informed decisions about the type of content they acquire, produce, and distribute for different markets.
Furthermore, the ability to compare a show's performance over different periods provides insights into evolving audience trends and preferences. The 7.3% decrease in audience demand for "Secret Invasion" during October in South Africa highlights the diminishing popularity of the show. Using this data, executives can make informed decisions about the future of the show.
Demand data is also an essential tool for marketing executives, helping them optimize their campaigns for upcoming releases. By analyzing audience demand trends, executives can determine the best release strategy for a particular show and optimize their marketing campaigns ahead of premieres.
Demand data empowers executives to make strategic investments in content. By examining the top 10 global markets where "Secret Invasion" is most in-demand, executives can determine which markets offer the most significant opportunities to monetize content. They can focus their investments on markets that show the greatest potential for growth and profitability.
Finally, demand data offers valuable insights into a show's performance across six dimensions - audience demand, travelability, longevity, momentum, franchisability, and reach. These insights can inform executives' strategic decision-making processes, providing them with a comprehensive understanding of a show's performance globally and regionally.
In conclusion, demand data is a powerful tool for executives looking to make informed decisions about content acquisition, distribution, and programming. By leveraging the insights provided by Parrot Analytics' demand data, executives can make data-driven decisions that maximize the value of their content and provide the best viewing experience for their audiences.
Secret Invasion's travelability to South Africa in the last 30 days is 70%, which means that the audience demand for Secret Invasion is 70% of the demand in its country of origin, United States. Click through to another market to discover how well Secret Invasion travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Secret Invasion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Secret Invasion, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 11:06 p.m. PST using tv demand metrics from Parrot Analytics for Secret Invasion in South Africa. We provide our partners with valuable TV industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.