The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to understand the value and potential of a TV show. Analyzing demand data for a show like "Sistas" in South Africa can aid in making strategic content decisions.
One of the key applications of demand data is in content valuation. By understanding audience demand for a show, one can determine how much the series is worth and estimate its ROI for a given platform. Using Parrot Analytics' content valuation system, platforms can calculate the dollar value contribution of any title, in any region, to make informed decisions about content acquisition and investments.
In the case of "Sistas," the show has had exceptional audience demand, outperforming 2.7% of all TV shows in South Africa in the last 30 days and ranking at the 99.8th percentile in the soap-opera genre during the same period. These metrics demonstrate that the show has significant value beyond a typical title.
Further analysis of "Sistas" reveals insight into audience preferences and where the show is most popular. By examining the top 10 global markets where the show is in-demand over the last 30 days, we see that "Sistas" outperforms the average TV show in every market, including South Africa, Kenya, the United States, and several other countries.
Demand data also provides information about a show's longevity and momentum, which are useful in programming decisions. For "Sistas," the data shows that despite a decline in demand over the last 90 days, the show has had an 18.7% increase in demand in South Africa over the last month. This increase in demand could signal an opportunity to promote the show or consider other strategic initiatives that can maintain its momentum.
Additionally, analyzing fan affinity data for "Sistas" can help executives make informed decisions about content investments, franchisability, and marketing. For example, this data shows that other shows fans of "Sistas" enjoy include "Power Book IV: Force," "Power Book II: Ghost," "The Chi," and "Billions." Insights like these can influence decisions around spin-off potential and partnerships with talent or brands.
Overall, demand data provides a wealth of information for entertainment executives to make informed content decisions. With a show like "Sistas," executives can use demand data to assess its value, understand audience preferences, gauge momentum, and make strategic decisions around programming and investments.
Sistas's travelability to South Africa in the last 30 days is 89%, which means that the audience demand for Sistas is 89% of the demand in its country of origin, United States. Click through to another market to discover how well Sistas travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular bet‘s Sistas is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Sistas also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for bet and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sistas, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:04 p.m. PST using global demand metrics from Parrot Analytics for Sistas in South Africa. We provide our partners with comprehensive media industry analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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