The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive in charge of decision-making, leveraging demand data to inform your content decisions is critical. The case of "Superman & Lois" in South Africa during October 2023 illustrates that using audience demand can inform your content valuation as well as your programming and distribution decisions.
Firstly, looking at content valuation, the Parrot Analytics content valuation system is a powerful tool that can reveal the economic value contribution of any title, including "Superman & Lois". The system is based on global content demand and supply data and assists in answering key questions such as, "how much is my series worth?" and "what is the baseline value of a title?". "Superman & Lois" stands out in terms of demand both globally and in South Africa. Its impressive 9.5 times demand compared to the average show in South Africa indicates it has a high value.
Secondly, understanding the performance of a series over time is critical. The Parrot Pulse for "Superman & Lois" shows that the show has an outstanding global performance across six dimensions. For example, its momentum, related to the pace of growth, is exceptional. In comparison to the 1-year rolling basis performance, "Superman & Lois" has gained increased popularity in South Africa over the last 30 days, as its last 30 days average demand stood at 9.5 times the average title versus 9.1 times in the 1-year rolling basis. This indicates that this show has increased popularity.
Thirdly, understanding the relationship between "Superman & Lois" and similar shows can enable you to make more informed acquisition or networking decisions. Shows like "Star Trek: Strange New Worlds," "Foundation," and "The Mandalorian," are similar to "Superman & Lois," indicating an opportunity to explore the acquisition of similar or complementary content to broaden the existing fan base and scale the total audience.
In conclusion, leveraging audience demand for a show like "Superman & Lois" can inform a range of decisions such as programming, distribution, and acquisition. Insights about show performance, audience preferences and key markets can help networks make informed decisions about content costs, profitability, and resource allocation. By using demand data effectively, entertainment executives can invest with more certainty and reduce risks in a highly competitive market.
Superman & Lois's travelability to South Africa in the last 30 days is 53%, which means that the audience demand for Superman & Lois is 53% of the demand in its country of origin, United States. Click through to another market to discover how well Superman & Lois travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular The CW‘s Superman & Lois is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in South Africa, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for The CW and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Superman & Lois, for example, can be assessed for a market e.g. South Africa, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been adjusted on Nov. 27, 2023, 1:07 p.m. PST using demand metrics from Parrot Analytics for Superman & Lois in South Africa. We provide our partners with essential television industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.